Idealog is a magazine and media brand about ideas, innovative business and the ‘new’ New Zealand economy.
Idealog is the voice of an emerging generation of business leaders—creative, driven by ideas, open-minded, tech- and media-savvy and not constrained by the old rules of business.
Named Business Magazine of the Year* in 2007, 2008, 2009, 2010 and 2011 and awarded for the best designed magazine in any category in 2009, Idealog is also one of the largest circulating business titles in New Zealand with an ABC audited circulation of 8,844 (January–June 2010).
Target audience
Idealog targets anyone involved in creative business and commercialising ideas. This includes three main groups:
* Entrepreneurs bringing their ideas to market – 32%
* Professionals in creativity or innovation-based industries like technology, design, film, fashion, media, engineering and science – 48%
* Forward-thinking corporate execs responsible for developing innovation within their organisations – 20%
Another way to define the audience is:
‘Everyone in the ideas business and everyone in business who needs ideas.’
Idealog’s readers say they read Idealog to get ideas and inspiration together with practical advice on how to get those ideas to market. Most also say that Idealog is the main way they get this information.
* Magazine Publishers’ Association Awards
To advertise, contact Kerri Tait
DDI: 09 966 0997
Ratecard
* NOTE: Part page advertisements will be stacked unless a 15% premium is paid for a solus page
* 10% premium applies to the following positions: opposite contents page, inside back cover, opposite editor's page, second DPS, first right-hand page, other nominated (guaranteed) positions
* Bound inserts: add $50 per thousand. Tip-on rate: $350 per 1000. Minimum charge for inserts: $1,000.
* All rates listed above are ex-GST and commission-bearing
Specs
* Solus positioning not guaranteed
All artwork should be supplied via quickcut.co.nz in CMYK PDF format at 300dpi.
ONLINE
Rates are per week. Please submit online material at least three working days prior to go live date. Email ads with URL click-throughs / ad tags to kerri@idealog.co.nz.
SPECS
Website accepted formats:
- GIF/JPG
- Animated GIF
- Macromedia Flash SWF files accepted for website only
- Maximum size: 80 k. Resolution: 72 dpi
- Backup GIF or JPG files must be sent with swf files to meet IAB standards
