Idealog is a magazine and media brand about ideas, innovative business and the ‘new’ New Zealand economy.
Idealog is the voice of an emerging generation of business leaders—creative, driven by ideas, open-minded, tech- and media-savvy and not constrained by the old rules of business.
Named Business Magazine of the Year* in 2007, 2008, 2009, 2010, 2011 and 2012 and awarded for the best designed magazine in any category in 2009, Idealog is also one of the largest circulating business titles in New Zealand with an ABC audited circulation of 8,844 (January–June 2010).
For a media kit, click here.
Target audience
Idealog targets anyone involved in creative business and commercialising ideas. This includes three main groups:
* Entrepreneurs bringing their ideas to market – 32%
* Professionals in creativity or innovation-based industries like technology, design, film, fashion, media, engineering and science – 48%
* Forward-thinking corporate execs responsible for developing innovation within their organisations – 20%
Another way to define the audience is:
‘Everyone in the ideas business and everyone in business who needs ideas.’
Idealog’s readers say they read Idealog to get ideas and inspiration together with practical advice on how to get those ideas to market. Most also say that Idealog is the main way they get this information.
* Magazine Publishers’ Association Awards
To advertise, contact Sara Wilkins
DDI: 09 966 1072
Mob: 0275 308 824
All artwork should be supplied via quickcut.co.nz in CMYK PDF format at 300dpi.
