How to … be your business
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
How to … be your business
No one likes to be mistaken for the back of a bus, but if you’re in the bus business, that might not be such a bad thing. Here’s some advice from Kiwis who’ve made their businesses an extension of themselves—not literally of course, a business appendage could be kind of cumbersome.
Hot Topic: the discussion
AUT Media’s first book, Hot Topic, was launched Wednesday night while New Zealand melted. The disintegrating ice sculpture was a fitting backdrop to author Gareth Renowden, as he spoke about future calamity in a surprisingly calm manner. After the speeches, which included the Honourable David Cunliffe’s pledge of several government initiatives, everyone partied like it was 2007 with wine from a carbon-neutral vineyard.
Hands off
If you enjoyed reading ‘Is Maori culture too precious to brand?’, Amokura Panoho’s story in Idealog #9, then you’ll want to catch Radio Enzed’s Ideas show on Sunday. Ideas will take its own look at Maori IP—and at the long arm of the unlawful people helping themselves to it. Catch it with your coffee at 11:05am.
Professional time wasting
If you’ve checked out all YouTube has to offer you’ve probably been fired—so you’ll need a new site to occupy you on slow Oprah days. Enter My Damn Channel, launched this week with a promise to feed us a steady stream of original programming. So how’s it different to YouTube? You’re not on it. Nor is your neighbour, brother or goldfish. This video site is for the pros—comedian Harry Shearer, Rolling Stones producer Don Was, and indie filmmaker David Wain, to namedrop but a few. You may not believe that these guys can pull together something as funny as ‘Brothers playing Nintendo Wii while eating asparagus’, but this clip may convince you otherwise. Then again, asparagus is pretty funny.
Club Troppo
Forget bank robbers, the people behind these Club Med ads would have you believe the real crazies are the bank tellers. I believe it—anyone who asks you how you are after you’ve stood in a queue for your own money has to be raving mad.
Students in space
NASA is sponsoring a student-built satellite to orbit the moon in 2011. In the meantime, I hope they’re investing in harder helmets for their astronauts. There’s enough space junk to avoid without having to duck for flying kegs.
Three days closer to death
This ashtray uses the pile of ash it’s gained to calculate the number of days you’ve lost. I envisage smokers will snap these up at the rate that Hugs Not Drugs t-shirts walk out of dance parties.
Second chance
For those of you who missed Rod Drury speaking at the Idealog Innovation Series a couple of weeks ago, here he is … speaking at the Idealog Innovation Series a couple a weeks ago. Onya YouTube. Drury shares his experience of taking his new company, Xero, through the IPO process. Watch and earn.
Pop out for some pop culture
Pulled together by Idealog art columnist Hamish Coney, The Art+Object Pop Culture auction is your chance to snap up something you never knew you wanted, but really, really want. Like a 1960s longboard or a collection of rare comic art. Tons of highly collectable clutter, all guaranteed to impress your spouse.
Photographers’ assistants are getting their moment in the studio light with their own show, One more shot. Opening tonight at Kingsize Studios, it’s your chance to view the work of these up-and-coming snappers before they get snapped up by studios on shores afar.
Check out Idealog’s events guide, Agenda, online and in print. Anyone can add an event to Agenda—just fill out the form on our website.
Quote of the week
“You cannot be fake in a youth market.”
—Ken Block, DC Shoes in How to … be your business
More at Idealog online
Read more on our website: web exclusives, opinion, Idealog IP, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Gena Tuffery
Senior writer
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