Raid the fridge

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

Raid the fridge

We all like young, gifted people with ideas—but sometimes we don’t want to pay for them. In the latest Idealog, Gena Tuffery looks at how some industries help themselves to the ideas of creative interns, but when ‘work experience’ is over the interns are often SOL and on the sidewalk. At least some are allowed to clean up the leftovers in the fridge while working the late shift. Read Gena’s story on our website and share your thoughts in the comments.

Enough abnegation

The New Zealand Institute’s paper on emission targets got a lot of press this week. We’re Right Behind You suggests the government should be a bit less ambitious in its targets. Let others blaze the way, goes the argument, and New Zealand should be a “fast follower”. The theme has been picked up pretty quickly by various media; the Institute, after all, is a think tank, so its report must be on the money, right?

“The NZI’s analysis of the issues is deeply flawed, overly simplistic, and their only specific recommendation, the abnegation of our Kyoto commitments, is spectacularly misguided. In other words,” says Gareth Renowden, “I’m not a fan.”

Renowden puts the other side forward on his blog and it’s a perspective worth reading. He knows his stuff, too: Renowden is the author of Hot Topic: Global Warming and the Future of New Zealand, a book published in August by AUT Media (which also publishes Idealog).

A good use of that budget

Renault took some cars to the South African desert to make an ad. Whoop-de. But this ad has a twist … and other unexpected maneouvres. (Via Lance Wiggs, who also has a making-of video on his blog)

The campaign against real life

Had enough of those Dove ads? You’re not alone. (Via Monoscope)

Megamillions in Munich

Idealog publisher Vincent Heeringa managed to turn away from the Weißbier while in Munich last week for a tour of BMW’s amazing new building housing BMW Welt. Vincent calls it “a €250 million testament to BMW’s belief in its brand” but he does wonder whether it’s a wise way to spend those Euros. Still … look at those photos …

Keep your weapons where the kids can find them

Any comment I can make about this commercial is kinda redundant. And yes, it’s real.

Quote of the week

“My timing wasn’t good. The bar was already open’”

—Recruiter Peter Spencer on the reaction at a CAANZ event to his call for better treatment of graduates

More at Idealog online

Read more on our website: web exclusives, opinion, Idealog IP, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.

  Matt Cooney
   Editor

Idealog Weekly is sent to friends, subscribers and registered website users of Idealog magazine.