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May 17, 2012

Softly and woolly does it

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

Softly and woolly does it

Amie Nilsson has built up Merino Kids from operating out of a spare bedroom business to hitting a projected turnover of $20 million over the next two years. How does she survive in the cut-throat world of design for under-fives? Find out on our website.

 

Curse of the iPhone

For the iJobs faithful, it would be worth US$8,180,000 and fifty cents. Shame eBay pulled the auction though.

Going straight to the pool room

Thankfully, Trade Me keeps our watchlisted items online. Congratulations to Andrew of Auckland, who overcame keen interest to win this gorgeous Possum With Drink Glass yesterday. It would have looked great in the Idealog reception; guess we’ll keep an eye out for a ferret.

 

Loaded

Ever wonder how rich you really are? Now you know …

 

 

If you can sit, you can get fit

The exercise machine and the ad jingle, both perfected in a little over 60 seconds. Sitting still is so old-school.

 

 

Blog till you drop

Shockwaves rippled through the New Zealand blogosphere when software-as-a-service pioneer Rod Drury of Xero fame announced that he would stop blogging.

Over the past five years, Drury has built up a loyal following on his blog, thanks to thoughtful and topical posts discussing not just technology matters but societal issues and his personal life as well. If you work in a tech-related field, Drury’s popular blog was a must-read.

The blog broke the mould that states corporate communications have to be strictly managed; here was a successful entrepreneur and CEO who spoke to the rest of the country without being filtered. Comments are continuing to roll in, on the post in which he announced that he would quit blogging.

Why quit then? Drury says there’s not enough time, especially with a young family to look after. That’s a reason any blogger who has been at it for a while and built up an audience can understand. Even if your blog is wildly popular, there comes a time when the pressure to post something fresh and interesting every day is just too much.

However, in public relations terms, Drury’s blog was a hugely effective tool not just for him personally, but for Xero too, so stopping the posts there must’ve been a difficult decision.

It remains to be seen if Xero’s group blog can pick up where Drury’s left off and begs the question: if you start to blog, how on earth do you stop? The Blog Monster is greedy and wants to be fed—all the time.

 

Youth art hits Ellerslie

Twelve-year-old artist Ted Dagatan’s choice of character, a soldier tax collector, is undoubtedly a sign of the times and possibly less mythical than it appears.

Dagatan’s work is featured in the upcoming ARTerslie School Art Exhibition with 300 pieces of art by students from six local primary, intermediate and secondary schools to be displayed on July 22 and 23.

The exhibition takes place at the Ellerslie War Memorial Hall, 138 Main Highway, Ellerslie, Auckland. The organisers say it’s the only dedicated Youth Art exhibition in Auckland.

 

More tix for King Kev’s speech plus new venue

Kevin Roberts, I mean Kevin bloody Roberts, has managed to sell out the venue for his AUT-Idealog Innovation Series talk next Monday. Not to worry though: we have moved it to the Auckland Room, Level 4 of Auckland’s SkyCity Convention Centre.

Better yet, there are now some last-minute tickets left, so visit our website to RSVP and book your place for Monday, July 21, for a bargain $49 per seat—drinks included. You can also call book on the blower: 09 373-3877.

 

7×7

Seven speakers have seven minutes each to present their seven ideas. This year’s 7×7 series talks about Foundations (on Monday, July 22), Trailblazers (August 4), Directions (August 12), Connections (August 18) and Imaginations (August 26), all seven-fold of course.

Rod Oram chairs the lot over at the Ilott Theatre at the Town Hall in Wellington, and the first session features the New Zealand Institute’s David Skilling, Dr Brian Easton, agri-scientist Jacqueline Rowarth, enviro-advocate Morgan Williams and 7×7 co-founder Brian Sweeney. Each session commences at 6pm and entry is $7.

 

DBA time

What do Formway Furniture, Glidepath, Funware and Obo have in common? They’re New Zealand companies that use design and innovation to give them a competitive edge. For their efforts, they’ve all recently won the Design in Business Award.

Held by the Designers’ Institute of New Zealand and Better by Design, entries for this year’s DBA open on Monday. Judges this year are Derek Lockwood, worldwide director of design at Saatchi & Saatchi; Nevil Gibson, editor-in-chief of the National Business Review; and David Walker, a former professor and member of University of Auckland’s INNOVATIONZ team as well as a leading design strategist. (While you prepare your entry, check out ‘Cooking, creativity and chaos’, David’s examination of our economic soup, on the Idealog website.)

 

Quote of the week

“We have patents, design registrations—anything we can use to protect our products We spend a lot on lawyers. I keep my eyes open and my ears to the ground. If we’re copied I get onto it straight away.”

—Amie Nilsson keeps an eye on her IP.

 

More at Idealog online

Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.

  Juha Saarinen
  A fine pinelog

 

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