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May 17, 2012

Biofuels or bio-fools?

Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.

Biofuels or bio-fools?

Biofuels were meant to be our sustainable energy saviours, but ended up being castigated as “a crime against humanity” by the UN for driving up the price of food worldwide.

More than that, biofuels have been accused of increasing carbon emissions, and besides, oil has become heaps cheaper now due to the global recession weakening demand.

So it would seem there’s no future for biofuels—but Vincent Heeringa begs to differ. He’s been poking around the woods and has discovered the wonders of termite gut enzymes, which, along with other second-generation biofuels, looks far more promising. Scion CEO Tom Richardson chimes in on the topic too.

 

 


A question of New Zealandness

Before arriving in New Zealand, I knew nothing about the country. The first Kiwi I encountered was in Singapore, and it took a while before I could understand what she said.

Nevertheless, I’ve been here over a decade now and keep discovering more and more unique things. A lot of surprising things are made here, there is fantastic music, food to die for, and the greatest asset is the people.

So I don’t quite understand why New Zealand isn’t world-famous, well, all over the world. Maybe, as PR agency Creo hints, it’s due to a distinct lack of New Zealandness? Is there something missing in our “brand” or identity?

Idealog’s been mulling over these issues for a while now, investigating whether or not we, with good conscience, can call ourselves green (we really should be able to.) Also, Chris Liddell spoke about how hard it is for Kiwis to imagine building a $10 million company, let alone a $100 million one. Where are our big clusters of expertise?

Jake Pearce had some cool ideas and a challenge for 2011, for Brand New Zealand.

Premium agri-products, derived by world-beating agri-technology and the greenest industry are some of Pearce’s recipes, together with neutral politics and left-field pursuits. This is, after all, where bungy jumping was invented.

Redefining New Zealandness to move beyond a somewhat unspoilt place in the South Pacific is a must, but we’re not paying nearly enough attention to it. Perhaps the recession will force us to think harder about that?

 

Ephemeral in nature

Now’s the time to put in your project proposal for the 5th Temporary Sculpture Installation event at Connells Bay Sculpture Park on Waiheke Island.

The organisers advise that proposals up to $10,000 will be considered, and say that the projects must be ephemeral in nature, and not simply pre-built objects for sale. Quite.

Last date for submissions is May 31 and winners will hear from Connells Bay Sculpture Park by July 31 with the work to be installed by October 14 this year.

See here for application details or call 09 372-8957 for more information.

A day in the field, two years in the studio

Bruce Branit shot the footage for this short film in just a day—and then spent two years in post-production. The story—“a strange man builds a world using holographic tools for the woman he loves”—is a bit too soft for this hackneyed, er, hack, but you gotta admire Branit’s mad skills. After two years and rejections from “countless film festivals”, he’s getting plenty of love for his effort at Vimeo.

http://vimeo.com/3365942

 

You’ve been Tapped

New Zealanders are in general blessed with abundant water (we don’t even have to recycle ours) but that’s not the case in many parts of the world. In fact, 2.6 billion people go without the wet stuff. Lack of clean, potable water is the second biggest killer of children under five worldwide, with some 5,000 dying from diseases such as typhoid and cholera every day.

Because of this, UNICEF is again running the annual Tap Project, asking us to donate a dollar (or more) at participating restaurants when eating out.

UNICEF tells us that 287 restaurants, cafes and eateries have already signed up.

The event is run in conjunction with the World Water Day on March 22 and continues until April 9. There will be events in Wellington on March 22, with local councillors joining a dragon boat water challenge, and in Auckland on Sunday April 5, where a new Guinness World Record for the largest ever simultaneous squirting of water pistols will be attempted at Western Springs Lakeside Park between 11am to 1pm.

Apart from eating out, you can make a donation online, or text TAP to 833 to give $3 automatically.

Don’t forget that just a dollar can provide a child with clean drinking water for thirty days.

There’s also a Facebook group for the Tap Project, for the social media inclined.

Already, people, schools and workplaces nationwide are taking part in the Tap Project, with chains like Robert Harris, Columbus Coffee, The Coffee Club and Nandos also joining.

Celebs Mike McRoberts, Alison Mau, Jay Reeve and Amber Peebles support the campaign, and the proceeds this year will go to Laos.

Idealog looked into the Tap Project in 2007, when ad planner James Hurman from Colenso wrote about the marketing idea behind New York agency Droga5, which basically branded tap water.

Blogspotshots

Exposure Lifestyles styles itself as one of the most polished street press publications in Aotearoa. Founder Pat Shepherd is now shocasing some of his hots on a new blog. The pictures of New Zealand’s creative talent there are fantastic.

Check out Ryan Prebble, portraits from Typeshed 11, Warren, Gabe and Ross (presenters for The Gravy) and Electric Wire Hustle press shots on the website.

 

Summer’s over

And what better way to celebrate than Sandwiches Summerset 09? This year, Fat Freddy’s Drop, DJ Nick Warren from the UK, The Nextmen (also from the UK) with special guest MC P Digsss will hit the Wellington Basin Reserve on April 18.

Also confirmed are DJ Lynx, Hollie Smith with full band, Bass Kleph, Charlie Ash and Pitch Black.

Tickets on sale now.

 

Top of the world

The Oscars of the new media world, The World Summit Awards is a global showcase of 40 outstanding projects.

They show the benefits of ICT for the development of communities and society at large, with the focus being on the applications and the content they produce and how well it works globally, rather than the technology itself.

This year’s New Zealand nominees will be announced and celebrated on March 17 at the National Library Auditorium in Wellington, starting at 5.30pm.

The CEO of NZ Post, John Allen, will announce eight lucky Kiwis, in eight different e-categories. In 2007, New Zealand’s Geneious won the e-Science category, and Te Puia Galleries in Rotorua the e-Culture prize.

This year, the international judging takes place during the first week of April in Delhi, India and WSA finishes with a big gala in Monterrey, Mexico, in the first week of June.

Here are the full details.

 

Noble Firenze

“Florence flitters in and out of media industries, like a spy, or a fly observing a fresh cow pat.”

Cow pat-observing apart, Florence Noble has a photography exhibition on at the moment, featuring portraits of people such as Siobhan Marshall, Antonia Prebble, Conan of the Moccasins fame, Taika Waititi, Keisha Castle-Hughes and Madeleine Sami.

Some Friends, as the exhibition is called, is open now at GeorgiGregg Home, 80 Parnell Road in Auckland.

 

Quote of the week

“We’re all big into our fishing and surfing. Our water can become very polluted from road runoff. Becoming commercial, your objectives change, but to this day cleaning that water is still our focus.”

—Greg Yeoman of Stormwater 360, a business that actually is 100% pure

 

More at Idealog online

Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.

  Juha Saarinen
  Ideologue, Weekly

 

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Popular on www.idealog.co.nz

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Join Idealog and the Minister of Everything for breakfast!
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