Rugger blogger
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Rugger blogger
On the Internet, nobody knows how old you are—or care, if you’re good. Tanielu Tele’a is doing just great with his Point England School blog, reaching a worldwide audience interested in his thoughts on sports, politics, the physiology of dinosaurs and much more.
In the latest Idealog, Lauren Bartlett talks with ten-year-old Tanielu about interviewing league stars like Ruben Wiki and how his school has embraced new technology and the Internet with great results.
Tanielu is just one of many hi-tech communicators at Point England, where students are podcasting, webcasting and even broadcasting on Triangle TV. They could teach the pros a few things about storytelling, too. For example, here’s Feki from the Point England News Network—known to the locals as Penn.
Hot streaker
Wouldn’t drinking some milk or a spoonful of yoghurt worked better than getting the kit off?
http://www.viddler.com/explore/adverbox/videos/1/0
This dictatorially tainted ad campaign for a radio station, however, is totally beyond our understanding.
Recession’s on the cards
The economy might be contracting, but you need expanding creativity to counteract that.
Ad agency Ogilvy asked for a way to express that idea, and graphics designer Leonardo Borges delivered a small, but perfectly formed creative answer.
Go the Code Blacks
Feverishly fiddling with functions, cantankerous classes and extraordinary XML at CeBIT 09 in Sydney paid off for the Code Blacks: the New Zealanders beat the host nation in the build-a-beautiful-website-in-24-hours competition.
Coding their fingers to the bone over a day, the Kiwis came up with a site for Rainbow Youth that swayed the judges. The Aussie effort for the NSW Disability Discrimination Legal Centre isn’t half bad though, so congrats to both teams for their great efforts over 24 hours—and we hope you’ll sleep well.
Clipping the ticket
It’s always good to see a local outfit take on big overseas megacorps, providing them with competition and us with choice. So we’re enjoying watching Eventfinder turning its ad-supported listings site into a full-fledging ticketing providing, going after some of the profits enjoyed by the likes of Ticketek and Ticketmaster.
Starting off with the Phoenix Foundation tour, Eventfinder has now signed up dDub and Batuca Sound Machine to become their ticketing services partner. Eventfinder’s ticketing platform allows for merchandising and passes sales as well, and tracks promotional codes for syndication partners in print, radio and TV for valuable business intelligence. Ad-supported websites typically don’t make a lot of money in a small market like Godzone so Eventfinder is to be applauded.
Bizzone Business Expo
These are interesting times … the Bizzone Business Expo provides all the solutions for your current business issues. Get new ideas, improve your efficiency, network with other business owners, up-skill yourself on anything from smart marketing to cashflow, or find inspiration from a keynote. The Bizzone Business Expo attracts 13,000 businesses and has everything under one roof to save you time.
Is Social Innovation Camp?
While we’re on topics geeky, just a gentle reminder that the inaugural Social Innovation Camp is on June 6 in Wellington. The idea is to bring together social entrepreneurs, web developers, business specialists and creatives to propose and vote for the three top ideas to innovate out of recession.
That’s not all, because the organisers say there’ll be a full weekend SI Camp later in the year, to develop the ideas voted the best on Saturday June 6, into working web prototypes. Prizes for that event include cash, mentoring and web dev assistance, so check out the first SI Camp to get your idea in there.
The Social Innovation Camp website has the details, with background at The Centre for Social Innovation. The organisers tell us the Wellington event is almost full so if you want to be considered, move quickly. If you miss out, though, the next camp is in Auckland in July.
And B>sides … 
Fiona Lascelles and Tony Nyberg have a new issue of B>side out, published in print, blog and on Myspace. Issue three features Mika, Opera Factory, Collapsing Factories, Drab Doo-Riffs, LA Mitchell, Casette and more. Read and listen and watch.
Job of the Week
Flash Designers & Developers (P0503)
Start Now! • 6 Month Contract • Interactive Experience Essential
Start Now! • Flash Designers & Developers • Wide Variety of Freelance Roles • All Levels Our clients are regularly requesting freelancers and especially flash designers / developers with solid Action Script 2 experience. You will need to have a very minimum of 2 years’ commercial experience—and be able to show online work samples / online portfolio. If you have a great eye for design and strive to do the best on each and every creative project—then I would like to meet with you.
If you feel this is the right next step for you, please send your details to Louise Lawton at Portfolio Recruitment on 09 379-9303, or apply on our website.
International Mentoring time is here
Our friends at X|Media|Lab have dug up two more internationally acclaimed entrepreneurs, who will be adding their mentoring skills for the workshop being held in Auckland for three days from May 22.
Juliette Powell is one. Her company, Powell International Entertainment works with newsmakers like Nelson Mandela, Prince Charles, Sir Richard Branson, Steven Spielberg and Tom Cruise.
The second is Susan Bonds, President and Chief Executive of 42 Entertainment. Bonds has more than 20 years experience as a producer in the entertainment and gaming industries, with highlights including the Webby award-winning ilovebees campaign for the launch of Microsoft’s Halo and Vanishing Point, the first global puzzle game with clues to online puzzles embedded in events held in a dozen cities around the world to celebrate the launch of Window’s Vista.
That’s not all though: 17 other mentors will join Powell and Bonds in the event, that will help Kiwi companies and innovators to commercialise their ideas, including our own Vincent Heeringa. Eleven New Zealand projects will participate, with another four lined up, the organisers say.
To register for the conference, or to nominate your project for the lab session, head over to the X|Media|Lab website where you can also take a look at the full list of International Mentors, and the projects lined up. Idealog will be on site, liveblogging and webcasting.
Quote of the week
“Clients go: ‘This looks complicated. How are we going to do all this?’ You need an enlightened kind of client, a client with some balls, as well as a desire. When it comes off, the rewards are incredibly exciting.”
—TBWA\Whybin’s David Walden on disruptive advertising.
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
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