Blade runners
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Blade runners
‘Three engineers get fed up of doing the dishwashers and chuck the lot to the wind’ may not sound like much of a story, but trust us, this one’s powerful and a good read to boot.
Amanda Cropp speaks to Wayne O’Hara, Richard Butler and Bill Currie about squeezing kilowatt-hours out of thin air with revolutionary single-bladed turbines—and how they feel about taking the step into the unknown in their late forties. Read the story on our website.
In a viral
These guys have obviously never driven in Auckland rush hour traffic. See that kind of stuff every day.
http://www.youtube.com/watch?v=8HUmrDa5PPE
Call that a motor?
And while we’re on automotive subjects, designers Mike and Maaike predict that sometime around 2040 you’ll hand in the steering wheel for good. And the car keys. The baseball-cap-backwards brigade won’t like it much.
Space, speed and accuracy
Thanks to IBM’s world class storage solutions, Kiwi company Zero One hosts some of New Zealand’s most important data: like that produced by Zero One client, All Blacks.
To find out how Zero One and IBM can help you with cloud computing and managed computing, and reduce your total cost of ownership watch the video here.
And visit visit BusinessInsight for more intelligence about running New Zealand business.
The video Idealog doesn’t want you to see
Truly shocking moments of HB Media deviancy captured on camera: see Vincent Heeringa close up and Matt Cooney doing it on stage with a microphone. Rest of the staff from Good and Inspire get in on the action and OMG … just remember that once viewed, it cannot be unseen.
The incubus goes there
Shutterbug Heeringa also made his way to the Icehouse to chat with CEO Andy Hamilton about incubators and receding hairlines.
No camels then
Congrats to Travis O’Keefe (Ngati Porou) who picked up the Supreme Eye of the Needle Maori Innovation Award last Saturday for Health TV, which spreads health and wellbeing information in medical centres.
Alan Wichman (Ngati Porou/Rarotonga), Glen Katu (Ngati Rereahu/Ngati Maniapoto), Rhonda Kite (Te Aupouri) and the Taonga Education Centre, Manukau City (Georgina Kupa, Anne Candy, Marama Whaiapa) were named Innovation Icons for their work over the past years in technology, health and business.
Maurice Tipene (Te Arawa/Ngati Awa/Ngapuhi) and Dr Adele Whyte (Ngati Kahungunu/Whakatahea) were named Rangatahi Innovation Icons for their sterling academic and research efforts too.
The Maori Innovation Awards took place at the Atamira: Maori in the City biennial exposition last weekend in Auckland.
Job of the Week
Creative Director - FMCG (P0512) Our client is an established and prominent design company who specialise in branding and more specifically FMCG packaging design. They have developed a fantastic team environment unlike any other and have some great ‘personalities’ amongst it. Their premises are fabulous and are centrally located on the city fringe. This is an exceptional opportunity for a current Creative Director looking for a change of scene, or a very senior designer (8-10 years minimum) at the top of your game, who is looking to develop their skills in overseeing a team and the creative product coming out of a hot studio. They are looking for an inspirational, energetic and edgy person who has the passion and personality to drive and mentor a team of like-minded individuals. You will need to be effective and comfortable in a client facing role and have a portfolio showing some strong work. It is essential this identifies your strengths in branding and profiles some of your exceptional FMCG packaging work. Your strategic skills will need to be well developed, you must be an amazing ‘ideas’ person, and you will be an effective communicator who is confident and shows the ability to inspire others to produce their best possible work. Most importantly you’ll have a wicked sense of humour and an outgoing personality.

If you are ready to really give it your all and would like to be leading a highly talented interactive team, then do contact at Portfolio Recruitment on 09 379-9303, or apply on our website.
All fall down
Here’s a dramatic story on why you need to watch out when workers really dig it.
Go the Onyas
Your web work is better than you think, and the Onyas wants it. More information on how to enter is up—and the answers to a bunch of questions—so check it out at the Onyas website. Entries close on August 20.
Upstage wouldn’t be right
Do you prefer not to duke it out with intoxicated punters late at night but still want to see some of Wellington’s hottest bands? Do you go to face the music, only to realise that you have work next day and have to leave?
In that case, the Soundstage at the Downstage Theatre could be right for you. Once a month on Sunday evenings, Soundstage will feature some great local acts, starting on July 19 with The Woolshed Sessions. This is means “lashings of lap-steel guitar, lush vocal harmony singalongs, taonga puoro and banjo punctuations” from some of NZ’s most respected independent musicians, with a Takaka Twang.
Quote of the week
“It’s amazing! We’re going to make energy out of thin air!”
—Wayne O’Hara of Powerhouse Wind recalls a competitor’s delight
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
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