Game of life
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Game of life
Computer games have had a bad rap for ages now, so the last area you’d expect to find them in is mental health care. That, however, is exactly what Whangarei’s Brightmind Labs is doing. This is not your father’s Grand Theft Auto. Read Laura Westphal’s story about Yvette Ahmad and Fraser Hurrell’s social venture that combines Cognitive Behavioural Therapy with gaming. Truly an attention-inducing idea.
Not a Beggar’s Opera
PhD scholar Jason Smith from AUT University walks the tiles and looks at the slow business of show business. There’s not much of it here, unfortunately, Jason notes. Looking at Broadway—no, not Newmarket, we’re talking about New York—where takings are expected to hit US$1 billion annually, you’d think there’d be more plays and musicals in New Zealand as well. What’s going on here? Jason crunches the numbers and finds that though audience aren’t exactly rushing the stage, it’s not just Pakeha women who like to catch a show.
Teat teaser
An udderly odd commercial for Oreos, by DraftFCB.
http://www.youtube.com/watch?v=FvflmBO9OWY
Make change work for you
Half empty or half full? Change as challenge or change as opportunity? IBM takes the optimistic view, and at IBM Insight Forum 09 you’ll see why. For techies, there’s a comprehensive show and tell. For the rest of us, local case studies demonstrate how new tools, insights and inspirations can take your business forward. Details and registration on our website.
We’re looking for you
A trained and experienced newshound—thick-skinned, story-savvy and a phrase-turner par excellence—is wanted for StopPress, HB Media’s new online blog and newsletter for NZ Marketing magazine.
You’re a tweeter, blogger, and event attendee who knows media, marketing and advertising. This is a very cool job for the right person, so head over to the HB Media website for more details or email publisher Vincent Heeringa.
The answer is maths
Ah yes, back to school again, this week …
http://www.youtube.com/watch?v=drE5cHe6c3s
Job of the Week
Senior Mac Op - Packaging FMCG (P0513) We have a 3 month contract role in a packaging agency working on some well known New Zealand brands. The successful candidate must have extensive FMCG packaging experience, using the latest Adobe CS software. This is a specialised packaging artworking role and our client will want to see portfolios that show a proven talent in this particular area of design. Therefore we would expect to see at least 10 pieces of packaging work in your portfolio.
If you are ready for a challenge and would like to join a fantastic team of people in a top Auckland agency then please send your CV and portfolio to Sarah Adams at Portfolio Recruitment on 09 379-9303, or apply on our website.
Much moolah for an M
Logos, especially those comprising single letters, are fraught with dangers. Who remembers the aborted A-for-Auckland attempt for instance?
Melbourne has unveiled a new logo and, furore over the A$240,000 price tag notwithstanding, it’s not too shabby. Still though, should a city with a presumably democratically elected leadership have a “corporate identity”?
http://www.youtube.com/watch?v=svNpa1NFsB4
Fridge door swings open
Next Thursday, don’t miss out on getting your entrepreneurial fix the Open Day at the Icehouse.
Apart from meeting the Icehousers and getting expert tips for your business, there are seminars, workshops, one-on-one ideas clinics and the opportunity to swap war stories.
The mini pitch competition is on too, so have your plan for it yet? You’ll only have 60 seconds, so it pays to be ready.
Head over to the Icehouse website for the full programme for the completely free even that runs from one in the arvo to six pm on the 29th.
Semi soon
A reminder, too, about the up and coming Semi-Permanent 09 that hits Auckland on August 14 and 15. As always, there’s an excellent line-up of speakers, such as Kate Morross, David Carson, Alexia Sinclair, Duke Stump, James Jean, Cleve Cameron and more, from the UK, US, Australia and New Zealand.
Semi-Permanent is the prima design event of the year, so if that’s your industry and interest, it’s a must. The Auckland event is part of a worldwide touring Semi-Permanent circus and it’s great to see it here. If you’re curious about what the Sydney Semi-Permanent was like, here’s a montage.
http://vimeo.com/4719972
Quote of the week
“Cellphone and Berocca supplied”
—Vincent Heeringa has his employee perks nailed
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
|
