Trust is not a commodity
Welcome to Idealog Weekly, the free email newsletter for New Zealand commercial creatives, entrepreneurs and anyone rich with ideas.
Trust is not a commodity
Corporations have spent the amount of money the United Nations believes it would take to end human poverty on getting people to trust them and their brands. Did it work? Was that $30 billion well-spent?
Well, no, says James Hurman. Despite all that money spent persuading people to trust businesses, consumer trust has steadily declined over the last decade. Instead, we look to our friends and contacts for honest opinions, and we seek out advice and ideas in conversations, not advertising and marketing.
This behaviour is becoming increasingly apparent and as Hurman says, it’s a frightening prospect for businesses and marketers, who no longer can rely on subtle Sullivan’s nod of advertising. Read about the ramifications of not being in charge of your brand anymore in the current issue of Idealog and on our website.
Scratch & strip
We like this for lots of reasons. So will you. Creator Nico Casavecchia has put several of his freakily inspired animations on Vimeo—check out his scratchin’ kitties, too.
http://vimeo.com/3577464
Battling Britten
Motorcycle builder John Britten’s life was cut short, arguably before he had a chance to do his best work. His successful Grand Prix bike design that was years ahead of its time still looks great though. Britten overcame many difficulties to reach success and we should remember him and his wonderful bikes. I’ll be watching parts one to five of the Britten: Backyard Visionary documentary over at NZOnScreen.com for that reason. After deadline, that is.
Is that a voucher in your pocket?
Vincent Heeringa finds Todd Wackrow in the Icehouse, admires his stature and talks about POCKETVouchers on Idealog TV.
Make change work for you
Half empty or half full? Change as challenge or change as opportunity? IBM takes the optimistic view, and at IBM Insight Forum 09 you’ll see why. For techies, there’s a comprehensive show and tell. For the rest of us, local case studies demonstrate how new tools, insights and inspirations can take your business forward. Details and registration on our website.
Seek and thou shalt not find drunk communist porn 
Poor Resn. They’re looking for a Senior Intawacktive Designer strong enough to carry the drunken art director home from client functions, and Seek the job site doesn’t like that kind of honesty in advertising. If only there were an alternative site …
Weekend after next fun
Now you know that Semi-Permanent hits town next Friday, but did you know that Idealog will be there reporting from the floor?
ASB Theatre at the Aotea Centre will be crawling with creative designer types from New Zealand, Australia, UK and the US, talking about what drives and inspires them, so keep an eye on our website for interviews and live blogging from the event.
Tickets are $250 ($150 for students) for both days and VIP tickets cost $500, with goodie bags included in the price. Get them from The Edge.
Job of the Week
Creative Director - FMCG (P0512)
Our client, Red Cactus is an established and prominent design company who specialise in branding and more specifically FMCG packaging design.
They have developed a fantastic team environment unlike any other and have some great ‘personalities’ amongst it. Their premises are fabulous and are centrally located on the city fringe.
This is an exceptional opportunity for a current Design Creative Director looking for a change of scene, or a very senior designer (8-10 years minimum) at the top of your game, who is looking to develop their skills in overseeing a team and the creative product coming out of a hot studio. They are looking for an inspirational, energetic and edgy person who has the passion and personality to drive and mentor a team of like-minded individuals.
You will need to be effective and comfortable in a client facing role and have a portfolio showing some strong work. It is essential this identifies your strengths in branding and profiles some of your exceptional FMCG packaging work. Your strategic skills will need to be well developed, you must be an amazing ‘ideas’ person, and you will be an effective communicator who is confident and shows the ability to inspire others to produce their best possible work.
If you think you have what it takes send in your application ensuring it includes your CV and portfolio as a pdf (no larger than 5mb please), or as a weblink, to debbie@portfoliorecruit.co.nz without delay. You can also apply on our website.
Wordy camp
And Ben Kepes will be at Wordcamp in Wellington this weekend, blogging up a storm on the Idealog blog. We’ll be tracking it on Twitter too, so if you’re tweet-enabled follow us at @idealogmag.
Lester’s likes and dislikes
Time for some interpretative art courtesy of Lester Hall, a timber machinist in a past life. Hall is billed as an avid historian and a keen contributor to New Zealand’s constant cultural narrative and looking at his art, there’s no denying that. His Euro-Polynesian work provokes and fascinates in equal measure, and the idea of creating pieces that are living objects that can be used now and refurbished later has some real merit in these straitened economic times.
See the work of Lester Hall at the Momentum Gallery, Herne Bay, until September 11.
Weekend home work
Monday is your last day to enter the yMedia Challenge 09, the new media event that aims to connect tertiary students with community groups and top businesses. Ambitious goal that, but should be fun short-term work experience.
The forms for the competition are now up on the yMediaChallenge site, so be quick.
Quote of the week
“The pizza was soooo greasy. I am assuming this was in part due to the pig fat..”
—The words of a dissatisfied customer of San Francisco’s Pizza Delfina—as printed on t-shirts worn by staff at the very same joint.
More at Idealog online
Read more on our website: web exclusives, opinion, creative directory, Idealog TV, the Idealog blogs and the Idealog podcast. See you at idealog.co.nz.
Juha Saarinen
Ideologue, Weekly
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