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May 22, 2012

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Sam Morgan's South American adventure

TradeMe founder Sam Morgan has found a new trick: dairy farming in Brazil, where Kiwi techniques  yield three times the production you’d get in New Zealand and there’s 800 million litres of unfulfilled demand. Wish you’d thought of it?

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Whybin\TBWA launches mentalist ANZ campaign

While New Zealand’s  Whybin\TBWA brought us Goldstein, its Australian counterpart is now pushing another American—but this time it’s an Aussie pretending to be an American, telling us about an Aussie bank. Confused? The ad is ANZ’s first global ad campaign, and features Aussie actor Simon Baker in character as The Mentalist’s Patrick Jane. The campaign has been launched in Australia and Asia, with New Zealand soon to follow.

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It’s a smelly job, but somebody’s got to do it

While we can applaud the efforts of those who choose to use reusable nappies, the reality is that disposables are by far and away still the most popular option (and let’s face it, the most convenient). But what if you could compost them?

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Beef + Lamb New Zealand shears the wool love with funding boost

The good news keeps coming for New Zealand’s wool industry, with Beef + Lamb New Zealand announcing more than half a million dollars worth of funding will be shared among seven entrepreneurial wool projects. A contestable fund to share out remaining wool levies has been set up to provide assistance to businesses demonstrating the greatest potential to pump money back into the wool industry, and back into farmers’ pockets.

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Team develops winning Christchurch rebuild concept in a mere 48 hours

Being allocated only 48 hours in which to redesign a part of Christchurch’s central city may not seem like enough time, but it was enough to earn NZ Wood the title of supreme winner for the 48 Hour Design Challenge. The competition, run by the Christchurch City Council and held at Lincoln University, provided an opportunity for Council to gain inspiration from the design and architecture industry, while testing the draft Central City Plan currently being developed.

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Book review: The Case for Creativity

Muggles control the money and therefore have the power of life and death over things like, er, advertising. “I lament the publication of James Hurman’s book, not because it isn’t bloody good (it is), but because the eyes that should see it are blind and the ears that should hear its message are deaf, if it does reach those eyes and ears at all.” So says Mike Hutcheson as he delves into Hurman’s latest offering.

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Student Volunteer Army’s Sam Johnson challenges Gen Y stereotype

An organic leadership structure conducive to students has seen the president of the Student Volunteer Army in Christchurch receive the Sir Peter Blake Special Leadership Award. At only 22, Sam Johnson may be leading an army, but there’s no regimented structure in sight, in a move that has seen the team’s ideas taken to the world, and has certainly pushed the Gen Y stereotype.

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Popular on www.idealog.co.nz

From Wellington to the world: Wingnut Wings flying high
Enspiral’s collective model poised to take on the world
The buzz on beekeeping for urbanites
It's official: Ad people are not like the rest of us
Logo database highlights Kiwi talent
Cavalier Bremworth cashes on Target's sticky, sorry story
Starseed PR launches with impressive consumer brand lineup
Loomio: The Kiwi web app out to democratise decision-making

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