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May 22, 2012

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Undersea cable a step closer as Pacific Fibre signs up US supplier

Hot on the heels of last week’s news that it had inked a $91 million deal with Crown-owned research network REANNZ, Pacific Fibre has now contracted a US company to build its 12,750km cable. Supplier TE SubCom, which developed the world’s first transatlantic fibre-optic cable in 1988, will design, construct and lay Pacific Fibre’s network. Pacific Fibre CEO Mark Rushworth says this means the project is now on track to deliver by 2014.

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Research predicts massive upswing in online advertising

Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger. MSN decided to find out and conducted some modestly sized local industry research, with results indicating the majority of local agencies are expecting to see bigger online video advertising budgets over the next 12 months.

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More ladders, fewer snakes: A prescription for the future

High crime, unemployment, suicide, drug and teenage birth rates. We know the drill; we’re not doing our youth any favours, yet practical measures to address these dismal statistics are few and far between. Radical reform could save hundreds of millions and lift us out of the OECD doldrums. But how? The New Zealand Institute’s first social wellbeing discussion document proposes two interventions to reverse the decline.

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Service sector continues golden five-month run

The economic horizon looks rosier almost every day: confidence is on the rise, GDP blew all expectations out of the water, and now the services sector is the latest to continue the trend. “The financial market’s saying of ‘the trend is your friend’ definitely applies to the New Zealand economy right now,” says BNZ senior economist, Craig Ebert. “Indeed, the tendency has been congenial for a good while now.”

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Innovator of the day: The Most Useless Machine Ever

As the name suggests, this innovation doesn’t really do anything. It’s completely useless. It just turns itself off and on. Yet it’s featured on US television show The Colbert Report, won Robot of the Year in the 2009 Engadget Awards and is on display at the Museum of Ideas and Inventions in Barcelona. You can get the construction plans, or buy kits, and make your very own Most Useless Machine Ever. An internet sensation, perhaps?

Do you have an innovation to share? Enter the Innovator Awards and you may be up in bright lights.

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Infographic of the week

Thirty years after AIDS first made its way into our collective vocabulary, the world has made huge advances in its fight against the disease. Public knowledge is up and deaths are down, but there’s still a long way to go.

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Popular on www.idealog.co.nz

From Wellington to the world: Wingnut Wings flying high
Enspiral’s collective model poised to take on the world
The buzz on beekeeping for urbanites
It's official: Ad people are not like the rest of us
Logo database highlights Kiwi talent
Cavalier Bremworth cashes on Target's sticky, sorry story
Starseed PR launches with impressive consumer brand lineup
Loomio: The Kiwi web app out to democratise decision-making

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