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May 22, 2012
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Backed by Facebook billionaire investor Peter Thiel, a Kiwi technology
designed to make e-books a more immersive experience by matching sound
effects to text is about to create a “new genre of entertainment”. Booktrack
– an app for iPhone, iPad, and iPod Touch launched around the world today – was created by New Zealand brothers Mark
and Paul Cameron. Fellow Kiwi Derek Handley of Hyperfactory fame, who is also Booktrack’s chairman, said it represented a rare paradigm shift. “Ten or 20 years from now it will be absurd to think
of creating a book without a Booktrack. It’ll be like creating a movie
with no sound.”
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The ailing Steve Jobs, who has been on medical leave since January, has stepped down as the head of Apple. “I have always said if there ever came a day when I could no longer
meet my duties and expectations as Apple’s CEO, I would be the first to
let you know. Unfortunately, that day has come,” he wrote in his resignation letter. Jobs, who has struggled with his health for years, including a cancer diagnosis, takes up the mantle of chairman. Chief operating officer Tim Cook will replace Jobs as chief executive immediately.
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The competition was fierce, but it was Progressive Enterprises that came away with the
most coveted award of the night at the 2011 TVNZ-NZ Marketing Awards for merging three of its supermarket
brands into one and forging a bold new positioning. Similarly,
New Zealand Lotteries had twice the reason to celebrate. In addition to
winning the Fast Moving Consumer Goods Marketing Award for its hugely
successful relaunch of Instant Kiwi, its head of marketing Wendy Rayner
joined the likes of Gillian Munnik, Geoff Ross and Adam Maxwell as the
2011 Marketer of the Year after helping to increase overall sales by
$250 million during her tenure.
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Want to know when ultra-fast broadband is coming to a suburb near you? See the Chorus fibre deployment map here. Yesterday Chorus and Crown Fibre Holdings began the
rollout of UFB, which will be delivered first to
priority customers including schools, hospitals and businesses.
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New Zealand businesses have a positive attitude
both towards expanding internationally and the support they get from
government agencies to do it, says a Victoria University professor. David Crick, who was recently appointed Professor of International
Entrepreneurship, said limited domestic demand and our distance from
bigger markets have led to a strong underlying entrepreneurial culture
in business. But students of business are not necessarily being well-prepared for the world beyond university, according to Crick.
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There is more money around as witnessed by electronic spending running at a faster growth rate now than in 2009 and 2010 – but not all sectors are seeing this money. We’re not buying more flowers or CDs for our loved ones but we are
getting round to visiting the dentist and optometrist, and while we think it’s too
soon to build houses or renovate we are accumulating more
appliances and whiteware.
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