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May 22, 2012
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New
Zealand has been named the 25th most competitive economy out of 142
countries, conceding two places from last year’s ranking after being
leapfrogged by Israel and Malaysia. Switzerland placed first for the third year in a row in the Global Competitiveness Report – produced
annually by the World Economic Forum – followed by Singapore which
overtook Sweden to claim second position. A lack of innovation continues to bring our overall
ranking down, and remains both the greatest challenge and
opportunity, according to think-tank The New Zealand Institute.
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Joining the wi-fi fray in Auckland are CallPlus
and Slingshot, which this week announced they would be providing free
internet in central Auckland for the duration of the Rugby World Cup. While it was an expensive undertaking, he said most of the infrastructure was already in place. Unlike the service offered by Localist and Tomizone, there are no time restrictions on usage.
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Peter Salmon is doing good and being paid for it; his hybrid programmes combine all the enthusiasm of entrepreneurs with a social conscience. His consulting business Fische’s newest venture is called NextPlays, an approach that divides business planning into three
stages: ‘discover’ (identifies the needs, sources of funding, potential
markets), ‘generate’ (creates solutions) and ‘prototype’.
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TVNZ’s Heartland channel is
all about 100 percent local content and, with its inclusion of classic Kiwi
shows like Country Calender, It’s in the Bag and old episodes of Shortland
Street (that, let’s be honest, often make you cringe), its new visual
makeover seems quite fitting. The new look features a range of Kiwiana phrases
embedded in some retro Kiwiana images designed by Jon Chapman-Smith from
creative agency Fuman.
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Design touches all aspects of our lives, from the buildings we spend
our days and nights in, to the gadgets we entrust our digital selves to. It also plays a key part in the sports industry, and the next
Envisage programme from AUT’s CoLab is bringing together people from
leading companies in design and sport to discuss new developments and
opportunities in sport and technology.
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If you work in advertising and want to keep
your job or you want to have a career, you need to think seriously
about the how advertising will evolve, writes David MacGregor. That includes the testing of copy in real time, constant refinement and measurement as king.
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