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May 22, 2012
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Two Kiwis are behind what has been dubbed an ‘eBay
for science’, a marketplace that connects scientists to other
institutions with the equipment and means to carry out experiments that
their own universities lack. Founder Elizabeth Iorns said Science Exchange, which is funded by angel investors and US accelerator Ycombinator, aims to revolutionise science research by making it easy and efficient to access core resources across academic institutions.
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The economic recovery is picking up pace despite ongoing global jitters, as evidenced by a host of recent confidence surveys. The monthly BNZ Confidence Survey revealed a sizeable lift in
confidence about the state of the economy in a year’s time, with a net
36 percent of respondents expecting the economy to be in better shape in
a year’s time, while Business NZ’s September planning forecast pointed to a
similarly chipper outlook.
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A major rebrand of Kathmandu – a year in the making – is the result of a thorough investigation into the strengths of the
entire brand, according to managing
director Peter Halkett. With a little help from Strategy Design & Advertising, the outdoors company is rolling out a new look this month; gone is the green, yellow and red-framed logo with numerous peaks, replaced with a
block-lettered logo featuring two geometric mountain-like shapes.
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Klout, the company hailed for creating a way to measure social influence, has a new feature on the block: ‘Perks’. And for digitally-savvy marketers, writes Michael Moore-Jones, it’s a godsend – it gives all brands worldwide the
ability to directly target influencers enmasse with special offers to users with specific (read: high) Klout scores
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Research has
shown the majority of consumers would rather do the ‘green’ thing, especially
if the barriers aren’t too high. Most people
like the concept of sustainability, but there has been very little research on
public understanding. So, asks David Thompson, how do we know what they think about the claims the business community makes?
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Ah, 1991. How things change in the space of 20 years. Once we referenced the Encyclopaedia Britannica in essays, today we Google for sources and inevitably end up on Wikipedia (to the dismay of professors the world over).
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The government’s recently released energy strategy may place a heavy
emphasis on the continued extraction of fossil fuels, but there
are other initiatives happening in our backyard that lend themselves to
creating a cleaner and greener future. The NZ Clean Energy Centre
is a good place to start and, come October, you have the chance to hear
from
some of the front runners in New Zealand’s clean tech field as part of
the
centre’s inaugural NZ Clean Energy
Expo.
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