| |
 |
May 22, 2012
|
Marketing for $5 a day? It’s not impossible – if you’re willing to crowdsource. Kiwi
campervan rental company Lucky Rentals has turned over its marketing to
the public for 100 days, soliciting photos, videos, blog posts and
other promotional material from fiverr.com, an online market where sellers offer their services for $5. Chief executive Nathan Brand said traffic to the company website had grown by more than 50 percent as a result.
More …
Save for later with Instapaper
|
|
A group of four Northland schools is the first in the country to log
onto the government’s ultrafast broadband initiative, with a fifth set to be connected in the weeks ahead. Manaia View Primary School, which was the first to receive fibre
optic cabling under the UFB plan, was the first
to go live. Principal Leanne Otene the 50-megabit service was already making a significant difference. “We’re uploading and
downloading video incredibly quickly and the iPod Touches in use in our
classrooms are humming. We now have an innovative broadband service to
match the way we teach,” she said.
More …
Save for later with Instapaper
|
|
As part of its
in-restaurant marketing push, Fly the Flag, Silver Fern Farms and
Bidvest are doing everything they can to get Kiwi meat into Rugby World Cup tourists’
gullets by supplying New Zealand-grown lamb, venison and beef to 138
leading restaurants around the country. On that list are establishments such as Logan Brown and Pravda
in Wellington, the Hilton in Auckland and Tatler and Millbrook in
Queenstown, whose chefs are understandably amped to promote local food to international visitors.
More …
Save for later with Instapaper
|
|
When it comes to making successful branded apps, there are generally
two rules: either make it useful or give it some novelty value. And, if
possible, combine elements of both. And Heineken and &some have done
just that with a new smartphone app that shows locals and visitors
where to find official RWC bars, as well as their mates, their rivals, a
taxi home and, if they’re lucky, even some tickets to the final.
More …
Save for later with Instapaper
|
|
Information is everywhere. And if the New York Times has its way, that includes in the bathroom while you’re brushing your teeth or washing your face. The New York Times Co. has its own research and development lab
aimed at conceiving new ways to share media with readers; its latest
invention involves a data-bearing mirror (working name: “the magic
mirror”) that would allow you to browse NYT headlines, videos and the like, as well as send messages or schedule events on a calendar.
More …
Save for later with Instapaper
|
|
Clean energy technologies are being hailed by some as
the sixth great technology revolution – an insurrection that will free us from
the shackles of fossil fuels, and provide the staging ground for further
economic growth without the nasty environmental and military consequences of an
addiction to hydrocarbons. But this revolution will play out over decades, writes Robert Hickson.
More …
Save for later with Instapaper
|
|
Laundry never looked this fun, thanks to a Saatchi
& Saatchi marketing campaign in Europe combining Facebook, robotic
guns and copious amounts of jam. The interactive stunt was for UK washing detergent brand Ariel, in
which a glass box was set up at Sweden’s Stockholm Central Station. Facebook
users in Denmark, Finland, Norway and Sweden were then able to fire
ketchup, drinking chocolate and lingonberry jam at a host of white
designer garments whizzing through the box on a rotating clothesline in real time.
More …
Save for later with Instapaper
|
|
|
 |
|