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May 22, 2012
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Christmas has come early for tech startup Dash
Tickets – the Wellington-based company has just secured a six-figure
capital investment from the founders of Ministry of Sound Australia. Founder and chief executive Nick Schembri says the deal provides them with a good launchpad into
Australia – with a big-name partner on board, Schembri says they can “attack the market head on”.
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These days you might take spring-free trampolines
for granted, but just under a decade ago, they were quite
the innovation. Now their creator, engineer Dr Keith Alexander, has been
rewarded for his efforts by receiving the inaugural University of Canterbury
Innovation Medal.
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Common sense prevailed at this week’s Fair Go Ad Awards, with
DDB, Lotto and The Sweet Shop’s ‘Lucky Dog’ epic taking out Best Ad and
‘Kerrrazeee Lily Salter’ from Big Save Furniture fronting up to accept
Worst Ad honours. With 60 percent of the fairly pricey 99 cent txt votes, DDB and NZ Lotteries beat out Droga5 and ASB’s Mint Sauce (23 percent), its own Sky ‘Match Fit’ campaign (11 percent) and DraftFCB and Pak ‘n Save’s ‘Stickman’ (5 percent).
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There’s been some political debate
over Labour’s announcement this month that, among other things, it wants to
upgrade huts and tracks. But where, asks Hazel Phillips, is the money going to
come from, when the Department of Conservation is already stretched for
resources and the current government isn’t keen to dip its hand into the cookie
jar to hand out more?
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Brands are like people. They are conceived, born, maybe not all equally,
and become the responsibility of the brand manager or the parent. But has their approach become too impersonal? Good friends want to socialise, writes Kaleb Francis, and so do consumers.
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Time for another round of links! This week: how to identify a vampire, the Dominion Roast, microbial homes, smartphone prosthetic arms and a nearly useless odyssey.
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Do investors actually pay any attention to the data
and information provided by companies about their social and
environmental performance? Companies frequently complain that investors “never ask about corporate
responsibility issues” in meetings, but a recent Harvard Business School working paper
challenges this
argument, Rory Sullivan writes.
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