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May 22, 2012
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Polling consistently at around 10 percent in
opinion polls for this election, the Greens are the only truly fresh faces on
the political block, and the more visible of their two co-leaders, Russel
Norman, is doing a sterling job of pulling what was once a fringe party much
closer to the centre. So start preparing now for life under a Labour/Greens combination by the middle of the decade.
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Meanwhile, a group of Massey University students from
Wellington has launched a
non-partisan tool to encourage young Kiwis to get informed and get voting this week. At interactive website onthefence.co.nz, your
values are matched with the values of different parties, as
assessed by a panel of experts. Pick your priority issues, visualised as
bales of hay and feed them to the fence-sitting sheep to calculate a
best match with the most compatible political parties.
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When Old Testament prophet Ezekiel prophesied that
dry bones would come to life in the deserts of Israel, it’s unlikely he
had in mind the revolution in water that’s currently underway. Nonetheless, the country is calling on legions of entrepreneurs, armed with microchips,
micro filters and microorganisms to quench its growing thirst for clean,
cheap water.
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Look out for rapping hiphop hamsters coming to a
screen near you – Kia’s award-winning, music loving rodents are heading
down under. The Kia hamsters proved a hit in the US, where they are credited with
turning the Kia Soul into a bestseller, and won numerous
awards including Nielsen’s ‘Automotive Ad of the Year’ two
years in a row and both Silver and Gold Effie awards – the advertising
world’s equivalent of the Oscars.
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Along with help from ad agency Sugar, online DVD rental company Fatso has been busy capitalising
on paranoia about new video piracy rules with a clever new campaign.
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Some people don’t understand design. Others don’t
perceive its value. We do, however, live in a world where design and
branding is playing an increasingly vital role in helping us
differentiate one service or product from another, as Kelvin Taylor writes.
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