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May 22, 2012
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The land of the long white cloud is officially the
third strongest country brand in the world behind Canada and
Switzerland, as judged by the seventh annual FutureBrand Country Brand
Index (CBI). The index assessed the perceptions of 113 nations on
five measures to ascertain what makes a country’s brand powerful and
unique. New Zealand received some of the highest scores in the
index for countries with populations below 10 million and leads the
rankings in terms of perceptions of natural beauty and authenticity of
heritage and culture.
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The Greens are promising to establish a $100 million startup fund for cleantech projects and boost central
government R&D funding by $1 billion in the next three years. According to co-leader Russel
Norman, the performance of the SME sector is a
critical component of a green economy.
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New Zealand governments are abusing their ability
to pass laws under urgency, say a group of researchers from Victoria
University’s Faculty of Law. Senior lecturer Claudia Geiringer,
Polly Higbee and Professor Elizabeth McLeay have just completed a new
study examining the use of urgency to put bills through Parliament
between 1987 and 2010. The
current government has been one of the biggest users since
the introduction of the MMP in 1996, along with National-led governments
between 1996 and 1999.
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Ever wondered whether Twitter chatter
reflects the mood of the nation? Wellington social media agency
Catalyst90 has just released a Twitter Election Worm that analyses Twitter
users’ reactions to recent election campaign goings on. Not surprisingly, director of Catalyst90 Tom Reidy says
political activity on Twitter is hotting up as election day draws closer.
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Businesses in New Zealand are still behind the
ball when it comes to social media, but less than half of users actually
want to engage with brands. While Grant Thornton’s
International Business Report (IBR) has found Kiwi companies trail the rest of the world in embracing digital, TNS managing director Jason Shoebridge said the push for all brands
to engage with customers on social media has created a huge volume of
noise or “digital waste”.
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Meanwhile, an IBM study has concluded that marketing honchos are “drowning in data” and feel
ill-equipped to deal with the volume of information available through
social platforms today. In a global survey of
1734 chief marketing officers, more than two-thirds saw a need to change
the mix of skills within the marketing function to enhance analytic
capabilities, investing in new tools and technologies and developing new
strategies for managing big data. With market and technology factors driving rapid change, the four areas they saw as game changers were social media, the data
explosion, proliferation of channels and devices and shifting consumer demographics.
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As an example of doing social right, brands could do worse than look to the world’s largest retailer, Walmart, which is also leading the pack when it comes to Facebook. According to social media and digital analytics provider Socialbakers, Walmart
has the most engaged users of all US retailers on its Facebook page
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