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May 22, 2012

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Kiwi firm wins Superman trademark battle

DC Comics has proven no match for Wellington finance company Superloans, which has won a legal stoush over claims its mascot Buck bore too many similarities to Superman. DC complained to the International Property Office of New Zealand that Superloans was infringing on the trademark on one of its most popular characters, but has lost the case after a three-year battle.

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Mentoring programme pairs women with top directors

A new mentoring programme linking women with senior directors of large company boards launched this week in a drive to boost the number of women in business leadership roles. Mentoring for Diversity was established by the Institute of Directors (IoD), and will see senior directors and chairmen from NZX Top 100 companies teaching mentees the skills required to run a successful board.

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The best ideas – and rum – are stolen

Kiwi startup Stolen Rum’s product has been judged world class, and it’s got the requisite feel good back-story, but a cheeky guerrilla marketing campaign led by Pead PR hopes to put the brand name on everyone’s lips – including the spirit-making behemoth it’s competing with, Bacardi. The cheeky new kids on the rum block wrote a letter to Bacardi inviting them to steal their recipe. No strings attached, just rum love.

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Fonterra: Hamilton’s a hub alright

Hamilton is the city at the centre of Fonterra’s plans for a second $100 million-plus regional freight hub development. Reports say Fonterra sees the move as recognition of Waikato’s standing as an important dairy centre that is set to grow as both an import and export hub.

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Biodiesel station in the works for Wanaka

A group of students are busy brewing up plans to establish a biodiesel pump station in Wanaka, introducing a new form of environmentally-friendly fuel due to the vulnerability of the town to fuel price fluctuations. The cleantech project springs from a new course, a joint venture between Otago Polytechnic and the Queenstown Lakes sustainable business programme.

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Government breaks promise on conservation mining notification

The angry voices of the public opposed to mining in conservation areas may have been heard last year, with the National government backing down on proposals to open up Schedule 4 areas for mining. But it’s straight back on the agenda now the Nats are back in power, with the public now denied a say in whether or not an open-cast coal mine on Denniston Plateau public conservation land can go ahead.

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Friday frivolities: Childish drawings, Van Gogh cupcakes, music with markers and more

Plus a song about yoghurt and satirical Soviet babies.


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Popular on www.idealog.co.nz

From Wellington to the world: Wingnut Wings flying high
Enspiral’s collective model poised to take on the world
The buzz on beekeeping for urbanites
It's official: Ad people are not like the rest of us
Logo database highlights Kiwi talent
Cavalier Bremworth cashes on Target's sticky, sorry story
Starseed PR launches with impressive consumer brand lineup
Loomio: The Kiwi web app out to democratise decision-making

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