The Volkswagon Effect
9Now that we’ve given a name to it, I’m starting to see Gen C everywhere – a bit like the way you see VWs on every corner when you own one. Converse have been running ads made by their ... More …
The trilogy
Idealog #3 is on bookshelves now. Once again, it’s jam-packed with stories of creative New Zealanders. Inside Idealog #3 you’ll find stories on topics from IT to art, by way of architecture, music, fashion, advertising, science and marketing ... More …
Rugged Individuals Beware
5New Zealand manufacturers- freezing works, furniture makers or games developers all suffer from similar constraints. Living in New Zealand makes us small and remote (S&R). Here is a simple, reassuring truth. Small &Remote applies to many of the world ... More …
Move over, Sam Morgan
Could another local tech startup be about to land the big bucks from a large overseas corporate? BusinessWeek thinks it’s likely: it reckons Microsoft is in talks with Eurekster, the social search company with offices in Christchurch and California ... More …
Money talks
3I went to the launch of Blood magazine last night. It is an initiative by the Magazine Publishers Association to provoke interest in enhancing creativity in magazine advertising. I hope it works. Casting my mind back to the days when ... More …
Creativity alone is not going to work for you.
2Seriously. Everybody has ideas. Not everyone makes them happen. I have been fortunate to work with a number of clients who are consummate creative entrepreneurs, people like Dr Tom Mulholland – who is never satisfied with his accomplishments and so keeps ... More …
Nothing more dangerous than an Idea…
1Vincent Heeringa and I spoke to a group of invited guests at Baldwins Intellectual Property’s offices the other day.We composed a the Creativity 10, a list of thoughts to encourage more innovation and commercially viable outcomes. Here’s ... More …
Go the Goobers
Today’s the day for Television Spaceman: Let’s Get Inventin’, the production company’s new show that actually builds the invention that kids dream up, starts on TV2. We had a sneak peak at some of the great ideas ... More …
Self Defeating Habit
"Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything." - George Lois More …
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