Jake Pearce presents …
1Jake’s Gen C presentation is ready for download More …
How does Gen C help Me?
6Jake Pearce, the author of our Generation C cover story, and I have just completed our Auckland and Wellington Gen C seminars. Interestingly, no one really questioned our assumptions or that marketing to Gen C was necessary. Just tell us ... More …
Step forward the assistants
Auckland’s Kingsize Studios is hosting an event with a twist tonight: ‘One more shot’, featuring work by nine photographic assistants. It’s a great idea and the gallery shows some promising talent. The (assistant) photographers all look like they ... More …
Buyers beware
3The debate over the use of the New Zealand Made symbol and the buy New Zealand Made campaign to promote domestic consumption of domestically produced goods seems as pointless as the campaign itself. Why buy New Zealand made? Does it ... More …
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