Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

The battle of Saxon

Peter Radford’s worst fears have come true. Radford has stubbornly fought for 40 years to transform his rare Saxon sheep breed into a super-fine branded wool (see ’The baron of Saxon’, Idealog #4). He’s done it despite the ... More …



How does Gen C help Me?

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Jake Pearce, the author of our Generation C cover story, and I have just completed our Auckland and Wellington Gen C seminars. Interestingly, no one really questioned our assumptions or that marketing to Gen C was necessary. Just tell us ... More …


Step forward the assistants

Auckland’s Kingsize Studios is hosting an event with a twist tonight: ‘One more shot’, featuring work by nine photographic assistants. It’s a great idea and the gallery shows some promising talent. The (assistant) photographers all look like they ... More …


Buyers beware

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The debate over the use of the New Zealand Made symbol and the buy New Zealand Made campaign to promote domestic consumption of domestically produced goods seems as pointless as the campaign itself. Why buy New Zealand made? Does it ... More …


Dragons miss great opportunity

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What a great episode of Dragons’ Den. I like the way the Aussie version is so dynamic. The Dragons play off each more than the Brits ever did, collaborate on deals and even walk off camera. Somehow it feels much ... More …


It’s in the mail

Another Idealog is on the way: issue #4 was posted to subscribers just a few hours ago. This issue is the biggest yet—and the best. Check out the contents page and editor’s note. We have stories from China ... More …


Campbell Live! covers Gen C

Hey, Idealog’s on the telly. Or at least Gen C is on TV3. Check out this feature item from Friday June 2 More …


There’s no excuse for ignorance

"The person who will not read has no advantage over the person who cannot read" —Mark Twain I don’t know about you, but if I don’t have a book or five book on the go, I feel there ... More …


Ladies and gentlemen, start your engines!

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Creativity is making something new from two old things. It is a simple idea, isn’t it? Quality has nothing to do with it. In absolute terms, the success of an idea is whether it succeeded in being useful. Daydreaming ... More …


The Volkswagon Effect

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Now that we’ve given a name to it, I’m starting to see Gen C everywhere – a bit like the way you see VWs on every corner when you own one. Converse have been running ads made by their ... More …


The trilogy

Idealog #3 is on bookshelves now. Once again, it’s jam-packed with stories of creative New Zealanders. Inside Idealog #3 you’ll find stories on topics from IT to art, by way of architecture, music, fashion, advertising, science and marketing ... More …


Rugged Individuals Beware

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New Zealand manufacturers- freezing works, furniture makers or games developers all suffer from similar constraints. Living in New Zealand makes us small and remote (S&R). Here is a simple, reassuring truth. Small &Remote applies to many of the world ... More …



Money talks

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I went to the launch of Blood magazine last night. It is an initiative by the Magazine Publishers Association to provoke interest in enhancing creativity in magazine advertising. I hope it works. Casting my mind back to the days when ... More …