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Idealog—in the ideas business

More BMW Welt

Requests from Alistair Kitchen and others for more pictures of BMW Welt have met with tremendous success (that is, I've posted more pics for you all to see).


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Comments

Thanks for posting these pictures. They're great!

We need something like this in Wellington … I want to have my office there ;-)

Imagine something this spectacular on Auckland's waterfront. Speaking of which what's happening with the tank farm? Now there's an opprtunity for something iconic. I know how about a Te Papa style brick?

this is pretty much my house, no biggy.

Horrible.
Souless.
Empty.
Characterless.
And other adjectives in the same vein.
Germanic.
Sort of like a 1 series BMW on steroids.
Did Albert Speer design it?
Vorsprung Durch Teknik anyone?

If we are considering monumental architecture for the Auckland let's not import horrible, homogenised technoglobal modernism. Let it be 'of this place'. (Example - the inner module of the Auckland Museum refurb).

That reminds me - where is my copy of 'From Bauhaus to our house' by Tom Wolfe?

We will never get uniform agreement on what to go on the Auckland waterfront. But surely what we need to do is to avoid the boring and the bland. Like these German buildings or hate them; at least they are out there on the edge in terms of design, they make a statement, make you think, and cause reactions. Isn't that part of the purpose of great design?

There's a movement afoot in Auckland called New Urbanism which especially hates the idea of iconic buildings. The creative hub down at Britomart is based on this idea - it's supposed to be ecclectic, human-scale and good looking from the footpath. It doesn't allow for the picture postcard shot, ala Sydney Opera House. That's my understanding of it, at least. The result is that Auckland is getting panned by critics such as Wallpaper magazine for being boring. Admittedly it was boring already but what's being prposed for the tank farmis just soooo boring. Check out this story from Stuff:
http://www.stuff.co.nz/stuff/4253398a34.html

what marketing implication does 1 series hav efor the BMW company?

Alain de Botton said "One of the great, but often unmentioned, causes of both happiness and misery is the quality of our environment". Give me a soaring, exciting heart rushing building (or car) any day. We need more.