What’s in a name?

By Matt Cooney, March 11, 2009 @ 9:51 am

There’s nothing unusual about university students moonlighting as household movers. So how do you differentiate? Branding, of course. It’s worked for College Hunks Hauling Junk, a temporary summer gig that Springwise says is now a multimillion-dollar franchised business across the US. And sure enough, there’s a sister company too …