Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Can design save …

http://www.ted.com/talks/jacek_utko_asks_can_design_save_the_newspaper.html

For obvious reasons, I really like this TED presentation by Jacek Utko, explaining how he used design to lift newspaper circulation by up to 100%. What Rupert Murdoch would give for a bit of that magic ... of course, it's not done just with design, but by the judicious application of the pixie dust.


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