Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

The Sesame Street pitch

http://www.youtube.com/watch?v=vI_wqW14Bk4

Here's the video that pitched Sesame Street to the networks in 1969. Great insight into how they researched for and developed the show.

Don’s miss parts two and three.

I'm glad that they decided to give Kermit a cheerful demeanor in the end.


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