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Idealog—in the ideas business

Jenny Holzer: Projections

Jenny Holzer has been plastering cities with all kinds of words - truisms, snippets of poetry, even declassified Abu Ghraib documents - for nearly 40 years.  She started papering New York city with posters in the '70s, and since then has moved on to LED art and xenon projections onto landmarks and buildings all over the world.  

The New York Times' T magazine blog recently posted that Holzer's slogans can now be seen on the chests of South African children in Johannesburg as part of the In Context series of exhibitions during the World Cup.  Political statements like "Abuse of power comes as no surprise" and "The sum of your actions determines what you are". 

Now, in a somewhat odd turn, she's doing sneakers.  Keds, to be exact.  The company has partnered with the Whitney Museum of American Art to produce a line of sneakers designed in collaboration with artists.  

KedsWhitney Collection | Jenny HolzerImage via theoriginalsneaker.com

Holzer, who has been exhibited at the Whitney in the past, designed the first sneakers for the range.  

With the line "Protect me from what I want" on the $70US shoes, it seems there is no venue too small for Holzer's message.  

Take a look at Holzer's website for more photographs from her exhibits since 1996.

Jenny Holzer - Florence 1996

Image via jennyholzer.com


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