Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Do what you will with that bear

This is really clever: what looks like a typical YouTube video turns out to be anything but. And don’t worry, other than a bit of coarse language, it is work-safe—if you want it to be, anyway.

http://www.youtube.com/watch?v=4ba1BqJ4S2M

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Comments

This is pretty cool! Same kind of thing as the Hell Pizza campaing, but taking it to the next level.

@Peter you think? I thought it was fairly average in comparison. The Hell campaign felt less ad like and more like a genuine choose your own adventure. The number of scenes they've cut here is fairly impressive, but it just doesn't feel as cool to me.


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