Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Dow milks Anchor for all its worth

The lactose enthusiastic among you will have probably noticed the cleaner look of anchor’s milk packaging on your recent jaunts to the supermarket. Creative agency Colenso and Dow Design are behind the rebrand and the aim, says Dow Design’s creative director Donna McCort, “...was to find a simple and powerful visualisation of freshness, to represent the modern dynamism of Anchor”. StopPress ventures further into the rebranding.

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