New Gap Logo, Despised Symbol of Corporate Banality, Dead at One Week

By Design Daily Team, October 15, 2010 @ 5 pm

Read as Vanity Fair’s Juli Weiner comically sums up what has been a manic week for Gap clothing company, after its new logo received a stupendous amount of backlash. With all the ensuing fuss that followed the re-design, it looks like it’s back to square one for Gap, with the re-adoption of the original logo. As Weiner summarises, “The new Gap logo is survived by its antagonistic Twitter feed and a dozen failed branding strategies slide shows, in which it will be archived in the annals of history. To heaven, the Helvetica now ascends.”