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Idealog—in the ideas business

Innovation of the day: The Rubik’s Cube

By Sarah Robson,

Who: Erno Rubik

Innovation: The Rubik's Cube

What does it do?

Baffles all those who try to solve it.

What problem does it solve?

Boredom.

A success?

The Rubik's Cube is the world's top selling puzzle game. More than 350 million of them have been sold worldwide since its invention in 1974. Here's a fun fact: the current world record for solving a 3x3x3 Rubik's Cube is 5.66 seconds. In March 2010, 134 school boys in England set the record for the most people solving a Rubik's Cube at once. They did it in 12 minutes. 

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