So your business isn’t online. What’s your excuse?
By Idealog,
Less than a third of Kiwi businesses have a website, an MYOB study recently found – and most have no intention of establishing one. Given the ease of doing so thanks to the breadth of options out there, from Facebook business pages to Wordpress and flavors.me, that sounds pretty crazy.
But is an online presence really a necessity? Is there a good excuse to resist?
Comments
Rebecca Caroe
This is a great and an awful statistic.
it proves that
1 - it's possible to remain a healthy business without a website
2 - Until the uptake of home broadband and mobile web by consumers is so large that it's the ONLY way they search for businesses, this is not a problem.
I suspect that the figure under-reports because many “traditional” businesses are online through third parties e.g. Yellow pages listings. Also franchises rarely have their own website - they share a national one.
This is money for jam for the website design agencies - but the Government should be worrying about educating people how to use the web more. I see few public education campaigns.
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