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Idealog—in the ideas business

Weightless exports to bring digital dollars to our shores

The main message from the Rutherford Innovation Showcase Digital Content Forum last week was that some weightless exports have a fair bit of profit margin attached.

The Wellington event on September 23 also heard that apparently we (the royal ‘we’ as in New Zealanders) are pretty good at creating some of this digital content.

Weta Digital and Sidhe were probably the best known, partly because some of the others such as gamemaker Cerebral Fix look to partner up with filmmaker/content distributor Lionsgate.

In fact, the idea of choosing a good partner, someone to help someone from a tiny corner of the southwest Pacific promote their product to the world, was another main point of the day-long event timed to coincide with the Rugby World Cup.

Indeed, Sidhe, which has more than 100 people on its team, showed off its new rugby game.

Meanwhile, Cerebral Fix has linked up with the Facebook Dirty Dancing page with a special version of its ‘Crystalink’ puzzle game.

Why?

This Facebook page has 11 million friends, with up to 15,000 joining each day. Of these, 93 percent are women, 5 percent men and 2 percent some other sex.

As Cerebral Fix’s chief executive Ben Delleca says, “understand the statistics, see the numbers".

Intel’s Chris Tobias told the 250 attendees to not forget that PCs still play a major role in the digital world, in spite of the huge growth in smartphones and tablet computers.

In the past 10 years, Intel chips have become twice as efficient, using half the amount of power, while boasting 32 times as much performance. The company sees many people owning both an extremely powerful PC and a mobile computing device as the way of the future – naturally with their chips in both!

And if there seems to be an endless supply of YouTube, it’s because there is. As YouTube global communications executive Annie Baxter (a Kiwi based in California) pointed out, there are 48 hours of new material uploaded to the site every minute.

Hopefully there will be some clever new content ideas that come to the forefront as a result of the event.

Can’t do any harm – and as always, new ideas will come from the knowledge intersection between people.

This story originally appeared on Sciblogs.


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