Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Technology takes gaming to the toilet

Emptying one's bladder is a pretty straightforward proposition. Get in and get out of the bathroom as quickly as possible. But Captive Media wants to encourage male patrons to linger at the urinal. How? Video games, of course.

The British company has developed  a urinal mounted, urine-controlled console for men. When not in use, the screen displays advertising, but when it detects a person, it switches over to active mode.

Games include a skiing challenge (On the Piste), a trivia game (Clever Dick) and a firefighting challenge (Hosepipe Hero).


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Comments

I think this is taking the pith, surely?

advertising and urine…..'P Money'

I love how the frame from the video in the idealog newsletter included a scantily clad lady lying on the rocks, which is, you know, apparently part of the video game…

Sounds very hygienic. Pass the mints……

The last bastion of privacy gets invaded with more visual noise.


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