Win! Great By Choice!
By Esther Goh,
Why do some companies thrive in uncertainty and chaos while others crash and burn?
Great by Choice by Jim Collins (the author of Good to Great) with Morten Hansen is the culmination of nine years of research.
Studying businesses that rose to greatness – including Microsoft, Apple and Intel – compared to others that failed in similar conditions, the authors have reached a few surprising conclusions. For starters, it's not necessarily about risk-taking, vision, innovation or creativity. They also devote a chapter to what they call "return on luck".
Want to know what else they learned? We have four copies of this book to give away; just vote on our poll to get in the draw. Closes January 13, open to NZ residents only
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