Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business



image
Infographic

Auckland’s animated public transport

1

We absolutely love this animated map of Auckland’s public transport network. It’s the clever creation of Chris McDowall, who describes it as “...the map I used to daydream about”. As a child sitting on the bus, McDowall says ... More …



image
Green architecture/design

Sprout it from the rooftops

1

Every city contains up to 32 percent of unused landscape in the form of roofspace. Currently, there is a global experiment underway which hopes to utilise the roofspace to create biodiverse spaces that can solve city problems naturally. Simon Todd ... More …


image
Design

From Kuwait to Delhi, Kiwi design company finds global success

3

Thinking outside the box, or rather outside the country, has seen Christchurch design company Redesign catapult itself onto the global stage. And global expansion seems to have treated the company well, with business opportunities opening up in South East Asia ... More …


image
Innovation

Wakin’ to the bacon

1

If you don’t like being jolted from your sleep by a regular annoying alarm clock, then perhaps this alternative alarm clock creation, allowing you to be awoken by the wafting smell of sizzling bacon, might appeal more to your ... More …




image
Design/Brand

Starbucks logo redesign goes sans words

3

Starbucks has unveiled its brand spanking new logo and the biggest surprise looks to be the decision to entirely remove the ‘Starbucks coffee’ wording. While the words may have vanished, the logo retains its mermaid centrepiece, or as Starbucks chief ... More …


image
logo/design

Media Design School seeks to ignite creativity with new logo

2

Taking stock of the evolution of its brand was the main instigator behind Media Design School’s bright and explosive logo makeover—making for quite the departure from its former black and white identity. With the old logo remaining unchanged ... More …


image
Recovery

Oily Gulf residue finds second life

Ever think no good could come out of the Gulf of Mexico oil spill? Well, some could, perhaps. Rather than spending hundreds of years in a landfill slowly breaking down, General Motors has found a creative way to utilise 160 ... More …


image
Design

Iconic Kiwi caravan gets designer treatment

You might have spotted this cute and very stylish caravan on your recent summer travels. Part of a fundraising effort for the Breast Cancer Research Trust, fashion designer Trelise Cooper, who is the Trust’s Patron, has given the classic ... More …



Advertising

Farewelling Roger Dickinson—an advertising giant

3

Advertising is famously populated with characters. The cliche is that of the ruthless, dashing fellow, characterised by Don Draper in the TV show Mad Men. There are the Machiavellian, the tortured and insecure, the banal and phantasmagoric; the attention seekers ... More …