Finally someone marketing tap water. Water bottlers have been charging ridiculous amounts for way too long and convincing people bottled water is better for you. This also raises an excellent point about the impact of plastic bottles on our environment. From a brand point of view it's getting harder and harder to distinguish between water bottle brands except on price. So it seems we are paying for mediocre branded/marketed water that can't differentiate or stake a claim on sustainability.
Well done Tap for challenging the status quo.
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Rita Kanji
Finally someone marketing tap water. Water bottlers have been charging ridiculous amounts for way too long and convincing people bottled water is better for you. This also raises an excellent point about the impact of plastic bottles on our environment. From a brand point of view it's getting harder and harder to distinguish between water bottle brands except on price. So it seems we are paying for mediocre branded/marketed water that can't differentiate or stake a claim on sustainability.
Well done Tap for challenging the status quo.
Anonymous comments on this post are disabled. Please sign up to post a new comment.