Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Kiwi winery Invivo is well known for bringing the wine and art scenes together, and its latest effort involves a range of limited edition graffiti wine boxes produced by Kiwi and British street artists.

Invivo is out to target a younger audience of wine enthusiasts, and what better way than through bespoke designs from prominent New Zealand art collective (and two times world street art champions) TMD Crew (The Most Dedicated)?

Following the series of designs by TMD Crew, a British range will be produced by DWS (Da Wild Stallions), an East London-based group, who've already brought out the spray cans to paint boxes at a live event.

The limited edition boxes will be on display at Invivo outlets in New Zealand, the UK, Japan and Canada.
 
Since launching in 2008, Invivo has partnered with the creative industries many times over through Creative New Zealand, a range of artists, galleries and musicians as well as iconic New Zealand fashion designers Zambesi.
Invivo wine graffiti boxesInvivo wine graffiti boxesElsewhere in wine and art land, last year Cloudy Bay teamed up with stencil artist Flox (Hayley King), who created a mural to help launch its 2011 sauvignon.


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Comments

Love this idea. Wine boxes are generally all individually branded with the same logo of the winery that made them. These are really differentiated and one of a kind.


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