Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


One of the key Commonwealth benefits, surely, has to be Queen's Birthday weekend every June. And this year's occasion marked a particularly special milestone: 60 years since Queen Elizabeth II’s coronation, aka her Diamond Jubilee, for which Pantone and Leo Burnett London paired up to generated a limited-edition colour guide to the Queen's numerous ensembles over the years.

The guide incorporates a range of Pantone colour swatches, each referencing a date and location corresponding to the airing of a particular royal outfit of that shade. 

Pantone and Leo Burnett Queen Diamond Jubilee colour guide

The Queen is known for stepping out in a single colour, such as (according to Pantone Colour Institute executive director Leatrice Eiseman on Yatzer):

PANTONE 13-0755 Primrose Yellow

''The Queen’s royal wedding outfit from 2011 was Primrose Yellow. Yellow is a colour that speaks to the future with hope and optimism. William’s wedding was a time of national celebration and this choice of yellow complements the joyous mood of the occasion. It’s a colour that is high visibility (befitting a queen), while still not detracting from the bride.''

PANTONE 16-2124 Pink Carnation

''Queen Elizabeth wore lighter tones of pink more frequently when she was younger, adding softness to her role as Queen and making her seem less austere. The PANTONE 16-2124 Pink Carnation she wore to the Chelsea Garden Party in 1967 is a good example. In recent years however, she has been seen in trendier bright pinks, defying her age and communicating that she is a monarch modern in thought and spirit.''


Share this on



Tagged as