Coke gets personal: is your name one of the 150?
By Idealog,
As brands go, it doesn't get much more multinational than Coca-Cola. But the soft drink giant is getting down with the locals from today, with new bottles on sale from today featuring 150 first names on its famous red labels including Rangi, Hemi, Tamati, Tavita, Sione and Aroha.
Government records were pored over in order to select consistently popular New Zealand names (Jess and Josh were among the most popular), and additional Census data plus input from Maori, Pacific and Asian community groups ensured a spread of extra monikers reflecting our ethnic mix.
You can see all 150 names here.
The multi-million dollar Share a Coke spring campaign by Ogilvy also extends to its cans, which will invite consumers to share Cokes with their mates and bros.
A three-month calendar of nationwide activity includes interactive kiosks that will deliver more than 100,000 personalised Coke bottles and cans through shopping centres and universities, as well as specific grocery-based activations to drive consumers in-store; TV commercials; out-of-home and targeted proximity advertising to support key Coke retail partners; and a digital campaign, including apps to share virtual Cokes.
“This is a playful social invitation to Kiwis that puts them front and centre using the power of the first name,” says Brid Drohan-Stewart, Coca-Cola sparkling beverages marketing manager.
“Inspiring Kiwis to connect and re-connect is at the heart of this campaign. Even if they can’t get everyone together face-to-face we want to facilitate sharing online and capture great stories about how Kiwis are connecting over a Coke."
Comments
Z
What about 'natasha' the kiwi mother who died from coke overdose whilst the immoral mutant CEO with all his dirty marketing savvy, spin doctored what 'evidence' was there against autopsies and dr beliefs. Really coke, you should at least gve a tombstone on your coke to Natasha her husband and children. Have a coke. Have a smile:
http://mysticinvestigations.com/supernatural/wp-content/uploads/2010/12/EvilSanta1.jpg
Dylan
This is a great marketing move! They start to notice there in Coke that people want to be healthier, eat and drink healthy products, all that reduces the sales, so it's natural for things like this to happen.
People are smarter these days to follow these attractions, I hope kiwi people will stay smart enough to drink pure water and eat healthy food to be the healthiest nation!
Roger
What a terrible idea. I hope most people refuse to be manipulated by this multinational and this idea flops like 'New Coke' did once upon a time.
Unknown
Wtf some of those names are so not the usual, eg hemi. Are you kidding me? Sorry if that's your name but that's not a well known name for gods sake
Steph
Probably impossible to do, but man it'd be interesting if the names selected corresponded to Cokes consumers. @Unknown (that's ironic, on an article about names!), err yes it is actually. The aftermath of colonialisation is still alive and well in good old godzone.
ELLY BELLY
BOLLOCKS!! Coke should only be used for a quick pick-me-up and THAT'S IT! oh! what about Cheryl Moana Marie ??? OMG!
Kataraina Ryland
ohhh there should be one with kataraina on it. haha. my names never on anything. lol
Erin Rangi-Watt
I thought the campaign was 'add your name to the bottle' as in, order some with your name not a select few. Ah well, at least Kataraina (such a beautiful name) you and I are unique!
Chelsea
I want my name to be on the coke so people can share one with me PLEASE!
Nikau
I want my name on a bottle
karli
i want my name on bottle PLEASE I live in invercargill
Cinnamin
Please put my name on a bottle. :D cinnamin waiomio… churp
Hayden
pleeeeassse put my name on a bottle.
Chrystal-lee
my name is never on anything give me a coke bottle please
sanjita singh
pleasse put my name on a bottle :)
navin tahir
pleasssssssseeee put my name on the bottle
Priscilla Skipps
I really want my name on a bottle 110% PLEEAASSSEEEE!!!
my name is a very usual name-don't ya think??
Oh yeah, by the way, I live in Auck and thanks
I LOVE THE COKE COMPANY:)))))
Kath
I would love to see my name on a bottle please.
Dylan
Hey people! How about putting your name on a juice or milk bottle? That would be much healthier!
paris swift
can you put my name on the coke bottle pleaz
thankz if you do
alyssa
is my name on a coke I can't find. It if it isn't can you do it.
Huhana
i would like to no if i can get my son , my name on a coke-cola bottle my sons name is Te Maungarongo and my name is as you can see Huhana
Tony Tran
Thank you for sharing this information.
Lindalee
Thanks
Theresa
Thanks
SASHI
COKE I LOVE THE BEST….
THANKS
Creed
Because my boyfriend wants a coke with my name on
Chantelle
My name is never on anything
Vic
Coke, what an insidious, sugar laden, disgusting concoction, Personalise that experience are you kidding me!
http://www.danilic.com/share-a-coke-now-includes-even-more-names/
Sherene
Can you pleaseeeeeeee put my name in one of the coke bottle….
thankx
Aisha
can i get a coke bottle with my name on it please???
i really want one!!!
i would be so thankful if you could!!!
thank you.
Vianca
can you please put vianca or vee
pretty please:)
Briar
Can Briar and Allen be on the coke bottles?? :) both common names I'm sure many Will agree!! Plus, these names are never on anything. :)
Ashlyn Kumar
Hi there I would love to see my kids names on the coke bottles please, Ashlyn, Nicholas, Jaymaly Kumar. Thankz Maria
Nicholas Kumar
Can my son's name be on the coke bottles please. I love coke
Jaymalyn Kumar
This is my 3 months old baby's name I'll love to see it on the share a coke bottle please. Thankz Mum
Hailey
can u plz put my daughters name on th coke, (DAIJAH), her name is different and hardly on anything lol
John
People with ridiculous made-up names like Vianca, Aisha, Sherene, Alyssa, Karly, and Cinnamin, - your names will never be on anything - as your parents can't spell ! Dumb Arse! And Chelsea - seeing as all Coke products are laden with poisonous sugar from the Chelsea Sugar Works, I think you've got enough infamy to keep you going for quite some time yet….
Tayla
i want it because i am spelt diffrent and my mum is about to buy me one for my birthday in 3 days so please put my name on the coke bottle
Hanna
I really want my name on the bottle because you do see Hannah's on the bottle but not Hanna! I don't have an H on the end so yeah!!
Marlene
please, please, please, so i can keep it as a souvernoir … :)
Belle
The best part is it was an idea from an employee lower down the chain and to listen to her and have a god is great. I also think for a company with big brand to actually change their logo to your name is massive!
Leilei555
Can you please put my childrens' and grandchildrens names on the bottles thanks;
Ashley (I think you already have this)
Kerehama
Jamie (I think you have this too)
Kane
Hailz
billie underwood
please put my name on a bottles as i have looked every where for one with my name on and carnt find one please my name is billie
cerin langton
Please could you put 'Cerin' or 'Cezzur' or 'Cez' on a bottle of coke?;)
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