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Idealog—in the ideas business

Blunt Umbrellas: Tackling rain, wind, and now, sun


Blunt Umbrellas have made a name for themselves as the benchmark in brollies, cutting out all pointy ends and having the ability to stand up to the toughest of winds. Now they've branched out into sunshade with the Blunt Lite+, which not only blocks out UV rays but apparently boasts a water repellent coating (perfect for those fickle Auckland days). 

blunt+ lite sun umbreallaIncorporating Blunt’s innovative canopy-strengthening technology, the Blunt Lite+ has passed the same design and development programme as the rest of the range, which includes wind-tunnel testing and a 38-point quality control check. The canopy is made from BluntScreen, a specially formulated material that blocks 99.99 percent of sunlight from reaching its surface and more than 99 percent of UV light.

Blunt inventor and engineer Greig Briebner says combined with sunscreen and appropriate clothing, a Blunt Lite+ provides unrivalled protection from overhead sun while still allowing in ambient light for healthy vitamin D absorption.

“The Blunt Lite+ combines the concept of umbrella and parasol and takes them into the 21st century. It is probably the most technically advanced umbrella we have ever built," he says.

“Our approach to this has inevitably been informed by the strength of the sun here in New Zealand, but we have also combined this with our extensive experience across Asia, where sun protection is taken very seriously indeed.”


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