Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Following on from last year's Donna Time campaign, which moved the focus from young Maori mates to slightly boganic mums, NZTA and Clemenger BBDO have launched an eye-straining new print campaign. It's targeting families where drink driving is a common behaviour and, like the previous campaigns, encourages someone to speak up about it.  

And while on the topic of driving, it also recently ran a clever, subtle print ad targeting tired drivers that features a classic winding Kiwi road—with one major difference. 

"Tired drivers leave one tell-tale sign. No skid marks. Drive fresh." 

This story originally appeared on StopPress


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