Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business



The Wrap: 12 June

Hands on with iOS 7, privacy is hooey anyway, and Sony wins big by not sucking as hard as Microsoft ... More …


Photoshop wizard creates live bus ads for Adobe

To promote their Creative Days campaign, Adobe secured the help of photographer and photoshop wizard Erik Johansson to snap pictures of unsuspecting bus stop dwellers, doctor their appearance and insert them into a live ad. More …




Online advertising to eclipse newspapers by 2016

More online ad spend figures, this time a new quarterly study by the Interactive Advertising Bureau New Zealand (IAB) and PwC, which shows interactive ad spend is up 26 percent to $99.2 million in the first quarter of this ... More …


New energy rating a game changer for commercial buildings

Last night Energy and Resources Minister Simon Bridges launched the NABERSNZ energy efficiency rating system, which will enable office buildings to be recognised for energy efficiency, potentially improving their property value and leading to considerable energy savings annually. More …


What happens after the droids take our jobs?

In his compelling TED talk, economist Andrew McAfee states simply that androids and other machines will inevitably take our jobs. He calls it the new machine age and makes a prediction about what this future will look like and how ... More …


People paying for positive news over at Happyzine

Charlotte Squire has been living and breathing online magazine Happyzine for the past five years, bringing their audience green and upbeat news stories. They recently switched to a pay-what-you-can-afford business model. More …


Kiwi online retail spending continues to climb

According to Nielsen research, 54 percent of Kiwis aged over 18 years are now shopping online, an increase from 38 percent of New Zealanders five years ago, with New Zealanders spending $3.7 billion in the last 12 months. More …





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Opinion

100 percent purely evasive

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Peter Nuttall is appealing rulings made by the ASA about the use of the brand '100% Pure New Zealand' by Tourism New Zealand and apple and honey exporters. More …