Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Ngage takes on the Aussies

Auckland digital display/customer engagement agency Ngage Media is pairing up with the Efficiency Group to launch Ngage Australia. More …









SPCA’s driving dogs get behind the wheel

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Driving dogs aren't a new advertising gimmick (Subaru's already been there and done that), but come Monday, a pooch from from SPCA Auckland will be making an ambitious attempt to drive a car, live on New Zealand television. More …


Getting a piece of the agri-food pie

As Professor Jacqueline Rowarth recently wrote in Primary, food security is rearing its head as a global issue, and New Zealand could play a leading role in addressing it. And Dr Daniel Franklin, executive editor of The Economist, shares that ... More …


The M.I.L.K. man goes digital

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The MILK-Moleskine partnership creates an innovative loop from digital content back to paper, with both brands bringing their own unique qualities to the venture. More …



Review: On the road with the Holden Volt

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Holden has entered the EV market with a bang. Well, maybe not so much of a bang as a futuristic, spaceship sound that signals the Holden Volt is ready to hit the road. More …


Free to play is the new way

Forget boxed products – free to play is the new way. Steve Gray – executive in charge of production at Tencent, an online entertainment and gaming company in China – explains why free to play is a better approach to developing a gaming ... More …


Avanti augments beaut bikes with a beaut website

Avanti Bikes, which celebrated its 25th birthday last year, is well renowned as a design-led company. Now it's added another technology-driven advantage to its arsenal in the form of its multi-lingual, responsive website, which was built by Auckland digital ... More …