Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


ThunderMaps: personalising time/place knowledge

Wellington startup ThunderMaps reckons it has a solution to a problem – individuals and organisations having geo-knowledge that is valuable to others, but having no practical way of sharing their information. More …




Giant Auckland Advent calendar just the start

We've got the Santa Parade, the Whitcoulls statue and reindeer, and the Telecom Christmas Tree. And to add to the list of things bringing Aucklanders together this Christmas will be the largest advent calendar the city has ever seen. More …






Wallpaper that saves lives

As New Zealand has been reminded in recent times, earthquakes can be devastating. And building better buildings in the future could involve the use of glass fibre wallpaper that helps to hold masonry together, delaying or preventing the collapse of ... More …


The great con of content generation

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You know all those B2B marketing whitepapers, articles and blogs heralding the benefits of content generation? They forgot to tell you something. More …




Indie agencies find strength in numbers

Independent Kiwi advertising and media agencies have banded together to gain greater representation in the sector under the umbrella of the Independent Agency Forum. More …