Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business




Air NZ heads into Middle-earth territory

Pointy ears, hairy feet, bushy beards and heavy armour – it's Middle-earth in mid air, or in other words, Air New Zealand's latest air safety video tapping into the cash cow that is The Hobbit. More …


World-first solar power project lights up Tokelau

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The energy crisis in Tokelau is over. This week the island was freed of its dependency on fossil fuels as Mount Maunganui company PowerSmart completed a world-first solar renewable energy project, officially making Tokelau 100 percent solar powered. More …


Tapping into the accessibility economy

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The average Baby Boomer is the most profitable consumer in the market. They’ve got disposable income and they’re keen to spend it. They enjoy efficient service, polite staff, neatly laid out stores and like to choose from a ... More …



Review: We Can Create 2012

What better way for a weathered creative soul to see in the summer than with an infusion of inspiration from some of the world’s most notorious purveyors of aesthetic goodies? More …








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Agriculture

Grafting technique takes aim at blight of the wine industry

It’s the often-invisible virus that lowers vineyard yields and affects wine quality, making it arguably the most economically damaging threat to the New Zealand wine industry. Now, a world first indicator grafting technique developed by Mission Estate viticulturist Caine ... More …