Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business



Get a shot of Callaghan-infused inspiration

A two-day symposium celebrating the life and work of the late Professor Sir Paul Callaghan is to be held in Wellington from February 18 to 19, organised by Victoria University and the MacDiarmid Institute. More …



Get beetling: Volkswagen and DDB spread the bug

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Planking, owling, batting, breading, milking, Tebowing, horsemanning ... There's certainly no shortage of ridiculous participatory memes these days. And, to launch its new Beetle, Volkswagen and DDB have tried to create another one: Beetling. More …



Meet the top young horticulturalist of the year

Braden Crosby (30) is taking a trip to the wine regions of France next year, but it’ll be both work and play for the country’s most promising young wine maker. Braden, who works at Borthwick Estate in Carterton ... More …




The age of unbranding

In one sense, the ultimate cachet is having such a famous brand that you don't need a logo, writes Mitch Joel at HBR. More …


Dotcom offers €10,000 Mega bounty for bugs

Kim Dotcom's Mega cloud filesharing service has been criticized heavily by internet security experts for how it's encrypting user files, but the Kiwi service is hitting back with a €10,000 (NZ$16,000) bounty for vulnerabilities found ... More …


Asia on the boil for Cookie Time

Cookie Time celebrates its 30th birthday this year and hopes to mark the milestone with the opening of the first Cookie Time cookie bars overseas. More …