Subscribe » Issue #45, May-Jun 2013 Mag Cover
Idealog—in the ideas business








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Opinion

Where are all the wrinklies?

Those aged over 45 account for a massive chunk of consumer spending. So why don’t marketers and advertisers ever attempt to connect directly with them? More …



What you were reading in 2011

It was a bad year for dictators. It wasn't too hot on the environmental front, either, what with earthquakes, oil spills and atrocious storms. And it was a big year here at Idealog, with a change of editor, website ... More …



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Win

Win! An Opena case for your iPhone!

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Never able to find a bottle opener when you need one? Sick of having to carry one on your keychain? With a built-in bottle opener on your iPhone case, you'll have one with you wherever you go. More …