Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

In defence of retail loyalty schemes

I don’t see loyalty programmes or the offering of loyalty cards going away any time soon. And I think both consumers and retailers would be worse off if they did. More …




From Lamborghini to husky: the best bus stop ever

Bus stops are generally not happy places. They're where ones goes to lose faith in all humanity, or at least in urban planners and local government. But here's a clever promotion by Qualcomm that both surprises and delights ... More …




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Furniture design

Cross-border collaboration creates macabre Skull Chair

Taking inspiration from the Victorian parlour game Exquisite Corpse, Nick Graham’s Skull Chair is a truly global effort. A New Zealander designed its legs, a Norwegian designed its seat, and an Israeli added a big skull on top. More …


PwC surveys CEOs on governments, risk and uncertainty

More risk-taking and more discussion between the business and public sector are what's needed, top business leaders say in one of the key outtakes from this year’s PwC Government and the 16th Annual Global CEO Survey. More …




Catalysing university research

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Our own universities all sport incubators and tech transfer offices. But one I visited in Aachen, Germany, is the smartest so far. More …