Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

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Events

Prototype to your heart’s content

Effective product innovation practices are key to New Zealand's capacity for global competitiveness, and as Aruna Shekar wrote recently, failing to account for user factors can lead to the development of wholly inappropriate or even downright dangerous solutions. More …


A quick word with … Thomas and Martin Poschauko

Thomas and Martin Poschauko are heading down under for We Can Create in Auckland next month. They're itching to see our fine country, but in the meantime, they indulged our curiosity into their working lives as creatives... More …




Want to see your name on a Coke bottle?

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Some of you lot were unimpressed with the 150 names Coke recently chose to feature on its New Zealand bottles. Well, here's your chance to remedy that: it's on the hunt for another 50 new names and calling ... More …







The iPhone 5, at last

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The iPhone 5 – thinner, faster, lighter – will be available in New Zealand on September 28. More …


Where to next for the Crafar farms?

Shanghai Pengxin is a hair’s-breadth away from taking ownership of the Crafar Farms, with its local subsidiary already advertising for management positions. Assuming the Michael Fay-led consortium can’t halt proceedings, what will things look like down on the ... More …


We all make mistakes – but should you always own up?

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Making blunders in the workplace is best avoided – it’s work, we’re paid to do something and we should (in theory) do it well. However, we’re human and screwing up occasionally is one of life’s novelties. More …


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Building

Parnell’s new über-green Geyser building

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One hundred percent fresh air, a machine that parks your car for you, and an office that stays cool without air conditioning – the future is here, and if the Geyser building in Parnell is anything to go by, it’s ... More …


Gaming’s growth paves the path for digital exports

Almost all of the New Zealand gaming industry's revenue in the past year came from exports, with success stories like SmallWorlds gaining a million new users in less than three months after launching in Brazil in May and role-playing ... More …