Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Rationing liquid gold: high-tech water management

Irrigation is getting more high-tech and water efficient as time goes on – which is just as well, as access to the essential fluid gets more and more restricted and expensive. OWEN POLAND looks at the latest in on-farm water management. More …










Energy Mad’s rise to the top

People-watching in a hotel lobby led to a lightbulb moment for Chris Mardon – literally. Seven years later, his energy-saving invention the Ecobulb is gracing the shelves of the world’s biggest drug retailer. More …


Boundary Road puts Kiwi honesty to the test

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Ever stolen from your mum’s purse, relieved yourself in a swimming pool, or told someone that, no, they don't look fat in that? Boundary Road and Barnes, Catmur & Friends are looking questioningly at you. More …


The top 10 agribusiness up-and-comers

We have experienced, innovative and inspiring stewards of the country’s natural resources, but who will be the next generation of people to lead New Zealand’s primary sector to dizzying commercial heights? Well, we haven’t got a crystal ... More …